Essay on Role of Social Media in Business

988 Words Aug 24th, 2012 4 Pages
Social Media plays a vital role in all aspects of businesses nowadays. It has helped in turning communications into interactive dialogues among organizations, communities and individuals which has led to a much proper propagation of information. It may include web based or mobile based technologies and the existence in multiple forms has made it all the more tempting and has become a necessity today in the business world.
Social media is one of the greatest business gifts of our generation and the reasons why we should take into account social media in business include:
• The brands can be easily advertised to huge audience through social media such as facebook, twitter etc. and these can also be used to discover what the consumers are
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These include being honest and fair, being accurate, being respectful, being accountable, think before you post, maintain confidentiality etc.
Also facts tell that majority of social media users post risky information online, without much care about harming others and affecting their privacy and security concerns. This also is unethical but it has become very difficult to curb this due to vast user base.
Privacy-Privacy issue relating to social media and its usage have become quite controversial and a much publicized topic since creation and increased usage of social networking sites. It is also seen that the social media has both helped and hampered the privacy of various organizations. The potential dangers that one may get harmed with in terms of privacy include identity thefts, stalking, sexual predators, unintentional fame etc. This is a major concern. The users are also sometimes misled by social networking sites themselves as was the case with twitter. Twitter said that they have scanned and imported the phone contacts of their users onto the website database so as to learn more about their users. Most of these users were unaware that Twitter used this as a way for new users, to build their network through finding or inviting their own friends. Twitter has made a statement regarding their privacy guidelines that they will be clearer with it from now on. More than 1,000 companies are waiting to get access to millions of tweets from users that are members of

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