The role of this advertisement was to begin with, appeal to a huge group of older women and mature ladies who are accustomed to the social codes necessary to interpret “natural curvy hair” as a sign of attractiveness, and hence capable of to decoding the message within Pantene Hair Fall Control "Colossus System - Raline" advertisements as its creator intended. More specifically, through the use of a young woman with hair so thick, wavy, falling backward and forth and well maintained, evoke feelings of desires or urge to try the product or a repeated purchase within the viewers. Secondly, even an advertisement concerning a universally known and accepted brand has the possibility of being interpreted in various manners and the creator of this ad wanted to capitalize in such. He or she expected the viewers in the target market to subconsciously form connotation between being woman with hair so thick, wavy, falling backward and forth and well maintained and the product being
The role of this advertisement was to begin with, appeal to a huge group of older women and mature ladies who are accustomed to the social codes necessary to interpret “natural curvy hair” as a sign of attractiveness, and hence capable of to decoding the message within Pantene Hair Fall Control "Colossus System - Raline" advertisements as its creator intended. More specifically, through the use of a young woman with hair so thick, wavy, falling backward and forth and well maintained, evoke feelings of desires or urge to try the product or a repeated purchase within the viewers. Secondly, even an advertisement concerning a universally known and accepted brand has the possibility of being interpreted in various manners and the creator of this ad wanted to capitalize in such. He or she expected the viewers in the target market to subconsciously form connotation between being woman with hair so thick, wavy, falling backward and forth and well maintained and the product being