Roger Federer Vertical

Rolex has done a fantastic job of capturing Roger Federer, one of the most famous tennis players of all time, to be sponsored by their brand. He is currently number three in the world and has been ranked number 1 on ATP for many years. Because of his professional background and superiority in his profession, Roger’s net worth is very valuable. In this advertisement, the photographers captivate their audience with a powerful image, quotes, and words such as “graceful, daunting and brilliant” to help sell their item. With the help of three major components, Federer’s honorable attributes, help from another credible company and his impact in the history of tennis are all ways that the image is easily persuasive.
The advertising committee from …show more content…
In the photo, one can see Roger’s outfit which has the iconic Nike Swoosh branded on all pieces of his attire. Famous names, such as Lebron James, Michelle Wie, Peyton Manning, and Usain Bolt are all high performance athletes that have been sponsored by Nike. Nike is also known to sponsor olympians, and when potential customers see men and women wearing this specific clothing, they know they are of high calibre. Nike’s brand not only is being promoted in the advertisement, but indirectly helps Rolex as well. Roger is viewed as a high ranked player, one in particular who wears quality clothing and accessories. Not only is Rolex benefitting from Roger’s athleticism, but his sponsorship from Nike, as this collaboration makes Rolex seem like a superior company in comparison to other competing brands. This in turn contributes in the process of convincing consumers to buy their …show more content…
People enjoy the passionate feeling of determination, which the picture depicts quite clearly with the quote “Let’s not talk about history yet. He’s still making it”. The photo sheds light on Roger’s prestigious past and future, enticing buyers to spend more. In addition to this, Roger is now in his late thirties and could possibly be coming to the end of his career. He has set the bar high for excellent tennis, and will continue to be seen as a legend for many generations to come. The combination of the slogan “every rolex tells a story” with Federer’s history in tennis is something many will never forget. With multiple grand slam titles won internationally, Roger’s continual commitment to Rolex has shown that athletes who wear this brand are considered incredible competitors. People who look at this photo are able to feel the true spirit of a hard working athlete. Athletes alike are able to connect to Roger, as they long to become an equally successful figure in the world of sports. Overall, people viewing the poster can feel mixed emotions of longing, passion and