The Cadbury Gorilla 60 Second Commercial is advertising Cadbury dairy milk chocolate and has a duration of one minute and two seconds. The first and only character that appears in this commercial is a Gorilla beringei beringei or the mountain gorilla, most people are familiar with a mountain gorilla but when associated with Cadbury chocolate the gorilla becomes an unfamiliar character and arises interest and confusion in the viewers.The first environment we are introduced to appears to be a purple wall, the iconic colour of Cadbury chocolate, the camera pans across to reveal a gorilla. For 17 seconds all we can establish is that a gorilla is in front of a purple wall, the camera zooms out to reveal the classic Cadbury gold colour striped across
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When the ad starts the audience immediately knows this is a Cadbury ad, due to the purple background and the Cadbury slogan a glass and a half of joy. When the camera slowly pans across to reveal a dark hairy gorilla face the audience is now confused, this creates curiosity and hooks the viewers as the have to keep watching to understand this interesting pairing of chocolate and a gorilla. So now that they have the audience hooked they then play on the feeling of pleasure. The whole thought if a gorilla playing the drums to the iconic 1980's song In The Air Tonight by Phil Collins, bring a smile to anyone's face. The audience is filled with pure joy and pleasure and this is exactly what Cadbury want, they want the audience to assist ate joy and pleasure when eating Cadbury chocolate. This ad is purely artistic, designed to attract the audiences attention and let the audience sit back and enjoy the commercial whilst reinforcing there product through marketing strategies mention above. There is no real specific positioning accounted with this ad, the ad subtly comes across as advertising that they are the best because it brings the audience joy and happiness, but they are not trying to advertise that they are the one and only chocolate for you. The target audience is quite broad, this ad is ailment to bring joy to anyone, but within this broad audience there is a smaller target
When the ad starts the audience immediately knows this is a Cadbury ad, due to the purple background and the Cadbury slogan a glass and a half of joy. When the camera slowly pans across to reveal a dark hairy gorilla face the audience is now confused, this creates curiosity and hooks the viewers as the have to keep watching to understand this interesting pairing of chocolate and a gorilla. So now that they have the audience hooked they then play on the feeling of pleasure. The whole thought if a gorilla playing the drums to the iconic 1980's song In The Air Tonight by Phil Collins, bring a smile to anyone's face. The audience is filled with pure joy and pleasure and this is exactly what Cadbury want, they want the audience to assist ate joy and pleasure when eating Cadbury chocolate. This ad is purely artistic, designed to attract the audiences attention and let the audience sit back and enjoy the commercial whilst reinforcing there product through marketing strategies mention above. There is no real specific positioning accounted with this ad, the ad subtly comes across as advertising that they are the best because it brings the audience joy and happiness, but they are not trying to advertise that they are the one and only chocolate for you. The target audience is quite broad, this ad is ailment to bring joy to anyone, but within this broad audience there is a smaller target