The purpose of the advertisement is to get women to buy their gold bracelets. The message of the advertisement is that you can only be beautiful like the women if you purchase these bracelets. The target audience of the advertisement is women. Women respond very strongly in appealing advertising. Since women are typically the ones who wear jewelry such as bracelets, makes this ad more appealing to them. The tone is established through a balance of written copy and visual imagery. The psychology of color comes into play in the advertisement. The yellow tone in the background gives a sense of warmth and comfort. While the black colors with the gold of the bracelets make the jewelry more appealing to the audience. The woman in the advertisement
