Porcini's Case Summary

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Maintaining an overall well-rounded reputation in the full-service chain restaurant business is a major objective Porcini’s leaders aimed for. Porcini’s thrived in providing excellent food and quality and were not willing to risk that for any price. They maintained a high product and service quality due to their Human Resources aspect of the business. Porcini’s rewarded its managers by providing them with a salary pay and rewarded its customers by continuously offering fresh ingredients and providing them with special coupons to those who participate in its feedback program. As well, Porcini’s excellent service entrusted customers who were more in a hurry to be able to have a memorable dining experience. Furthermore, they won “Best Chain Service” …show more content…
Controlling your own business versus allowing other franchisers to potentially risk your restaurant’s reputation is a difficult decision many businesses face when implementing growth strategies. Since the goal is to maintain as much control as possible over the operation of the units, retaining company ownership is the better choice. It is possible the changes could have a negative effect on the company's brand. Personally, having complete autonomy over every detail, large or small. Franchising would not be an ideal option due to the fact that Pronto is not a nationwide recognized name, like Denny’s or Olive Garden. Due to the fact that Pronto rely heavily on their reputation of good service and quality food, it seems as though they minimal return and high risk would not be worth it. Furthermore, the benefits of being company owned include complete control, maximize vision, and expansion at its own pace. This strategy would enable them opportunities to consistently grow at a pace that suits them best. A lot of companies fail when they get over their head and open too many stores that they can't manage, so opening a business every few years will not only allow them to a establish reputable image with every new business, but will also allow maximum growth without having to rely on outside sources. After all, their bottom line proposal is that they do not want to jeopardize the company’s reputation for good food and high service standards, which could easily happen by allowing investors to own the rights to Pronto’s

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