For Joe and Claire’s restaurant we have opted for an informal feeling in a city centre environment. The brand name ‘our restaurant’ we believe to be catchy and something that will create a hype and make the customers have a feel of possession of the business. The range of marketing opportunities are endless to promote and broaden the business potential market for and ethically run business. In order for the business to succeed we must ensure that the products offered are of a superior value to that of alternatives (Narver and Slater, 2003).
One way to ensure that the business is marketed effectively is to analyse what the strengths, weaknesses opportunities and threats of the business are. This would help Joe and Claire to notice their weaknesses whilst also allowing room for elaborating and developing strengths. A SWOT analysis would ensure Joe and Claire to see what the businesses internal and external strengths and weaknesses are improving the ability to correctly position themselves in their current market environment, as they could act upon the findings from the SWOT analysis, it is worth noting this is something that will need to be done regularly throughout operations to ensure the business keeps …show more content…
Joe and Claire must create a differentiating and recognizable image of the brand.
Personality is the second factor and this looks at the character of the brand itself this can be things that are recognized by the target market an example of this can be like physique and McDonalds or Jamie Oliver with Sainsbury’s, Claire and Joe could approach this by getting a local celebrity to star in an advert or to create a partnership where that celebrity could be associated with the
One way to ensure that the business is marketed effectively is to analyse what the strengths, weaknesses opportunities and threats of the business are. This would help Joe and Claire to notice their weaknesses whilst also allowing room for elaborating and developing strengths. A SWOT analysis would ensure Joe and Claire to see what the businesses internal and external strengths and weaknesses are improving the ability to correctly position themselves in their current market environment, as they could act upon the findings from the SWOT analysis, it is worth noting this is something that will need to be done regularly throughout operations to ensure the business keeps …show more content…
Joe and Claire must create a differentiating and recognizable image of the brand.
Personality is the second factor and this looks at the character of the brand itself this can be things that are recognized by the target market an example of this can be like physique and McDonalds or Jamie Oliver with Sainsbury’s, Claire and Joe could approach this by getting a local celebrity to star in an advert or to create a partnership where that celebrity could be associated with the