The Importance Of Personal Branding

Decent Essays
At the mention of a celebrity’s name, people have mixed reactions depending on how likable the person is. Celebrities who have become a household name are also icons, a corporate brand for the career, and everything their field represents. These elements represent personal branding. A person’s brand is a promise to his or her customer because it tells them what they can expect from the services offered. Thus, personal branding is a way of marketing oneself as a brand. In addition, personal branding is supposed to differentiate people from their competitors, but glorifies certain positive characteristics of an individual. A brand is derived from who a person is, who he or she wants to be, and who people perceive him or her to be. However, we …show more content…
Consistent and strategic branding leads to a strong brand equity, which allows a person to charge more for his or her brand due to the added value brought to the company’s products or services. However, consistency is tough, especially with social media. The Internet has made the divide between work social networks and personal social media almost nonexistent. Now, every social interaction on any platform must be true to your “brand,” which is difficult because people act differently and adapt their personalities and behaviors around certain types of people. In addition, people post and share to others’ Facebook walls and Twitter feeds, so they contribute to your brand without the intention. The ideas of social media and “transparency” were supposed to promote the informal exchange of people using a human voice. Instead, people are trying to sound like the corporate voice many were complaining about in the first place. So why should people brand themselves in the first place? The concept eventually seems impossible to maintain because of how much effort goes into keeping a consistent …show more content…
Instead of rehearsing exact answers to potential questions and marketing myself this way, I strive to convey my “brand” through my ability to hold an engaging conversation and express my personality. As an employer, I would see through the artificiality of personal branding and think, “What is this person hiding?” In addition, personal branding limits the ability to explore other possibilities and opportunities. Instead of using formatted personal branding, we should challenge the standards. I agree with Gershon when she points out that people are not items in a grocery store, so personal branding is naturally flawed. I will share unique experiences that speak volumes about my ability to think analytically, form relationships, and take

Related Documents

  • Improved Essays

    In the business world social media is used constantly in order to connect with people that we may have not had access to otherwise, which helps to create our personal brand. Within this article we are asked to question our social media habits, and what we are trying to achieve with our image online. But do we consider how our interactions on…

    • 854 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Marketing is about automation, but branding is about personalization. Or, at least, it should be about…

    • 898 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    University of North Alabama Jab, Jab, Jab, Right Hook Review Clint Brown October 21, 2015 Gary Vaynerchuk’s book will help you reconsider how we promote and sell to consumers. He expounds how you need to continuously lend significance to others prior to asking them to purchase your merchandise and services. The book is called Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World and it was published by HarperBusiness. In the book, Vaynerchuk provides copious instances of how businesses like Dunkin’ Donuts and Lacoste effectively, or ineffectively, used social media tools comprising of Twitter, Facebook, Pinterest, and Instagram, among others. He offers plenty of illustrations for each and you gain a concrete understanding of what works and what does not in the context of each one.…

    • 1916 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    Chipotle Brand Image

    • 374 Words
    • 2 Pages

    Brand image defined as the impression in the customer’s mind of what a company and businesses total personality is defined as examples the mission statement and how they ethically conduct themselves in the community. Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumer's' direct experience. It is important for a business to maintain its reputation and not lose sight of their brand image. Chipotle is a company that lost sight of their brand image which resulted in losing a lot of business due to their damaged reputation. For many years, Chipotle restaurant and company has stressed its mission statement and brand image being “food with integrity through serving…

    • 374 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Are those aspects that reflect the spirit of the company, which allow you to create a close and special relationship with the public. The challenge is to achieve homogeneity, a single voice able to adapt to different contexts. Branding is a process of development and diffusion of the brand through a series of elements and actions strategically designed communication and marketing.…

    • 608 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    The Doritos Crash Campaign

    • 1239 Words
    • 5 Pages

    (Daniel Richter) Twitter, Facebook, YouTube, and Pinterest are providing businesses with a platform to publicize their messages and goals, creating authentic…

    • 1239 Words
    • 5 Pages
    Great Essays
  • Improved Essays

    Integration of Faith: Character Abraham Lincoln stated, “Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing”. The representation that character plays in marketing is paramount as it directly relates to the credibility of an organization. Corporate trustworthiness is defined as “the extent to which a company is seen as motivated to be honest, dependable, and sensitive to consumer needs” (Keller & Kotler, 2012).…

    • 596 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Few people recognize this fact and fail to manage their own personal brand, leading to a less stellar image. When you look at your resume, or the self you present to others, examine it. Does the brand you see impress or grab your attention? If not, you’ve got a serious brand-management problem on your hands. Peters has several ways in which…

    • 179 Words
    • 1 Pages
    Decent Essays
  • Superior Essays

    Imposter Syndrome Analysis

    • 1427 Words
    • 6 Pages

    Personal brands are when a person has a clear individuality, and actively ensures their actions follow their stated beliefs (Gulfo). On the other hand, self- promoting is advertising a person’s own interests or agendas. Companies have begun to promote their own personal brands utilizing the convenience of social media. “They provide a low-cost platform on which to build your personal brand, communicating who you are both within and outside your company” (Dutta 4). Social media facilitates the connection of businesses to younger generations.…

    • 1427 Words
    • 6 Pages
    Superior Essays
  • Superior Essays

    OUTLINE 1. Market Segmentation…………………………………………………………………2 2. Product Positioning…………………………………………………………………... 3 3. Marketing Mix of Burberry………………………………………………………….3 4.…

    • 3675 Words
    • 15 Pages
    Superior Essays
  • Decent Essays

    The element of self-branding that is important for my future career are create strong connections with my target audience by being authenticity to my value, moral, and belief. The reason why authenticity is important to my self-branding because I want to be a Television production who create content that focus on social justice, issues within society that minorities faces on the daily basis, and that give minority opportunity to tell their story since Hollywood have a huge problem with diversity in their film and television show. My second element of self- branding that I will need in the future is my story since every people have a story of who they are, what they stand for and how they got to where they are today. Therefore, it very important for me to tell my story so that my target audience would know that I am doing this from my heart and not for the money.…

    • 364 Words
    • 2 Pages
    Decent Essays
  • Improved Essays

    As young adults we are taught to develop skills and talents which with time will become our reputation. Building a leadership brand requires determination and innovation as well as an open mind. Just as brands evolve over centuries a person has to be able to be self-aware of its surrounding and how they change. In the article “Five steps to building your leadership brand”, Ulrich and Smallwood describe a leadership brand as conveying your identity and distinctiveness as a leader and communicating the value you offer (2007). In one way or another everyone has a personal leadership brand but the question is, do you have the right one?…

    • 734 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Colgate Brand Analysis

    • 1427 Words
    • 6 Pages

    Defining Brand Following are the commonly used definitions of a brand: 1. “A brand is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.” (en.wikepedia.org) 2.…

    • 1427 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    Recruitment: - platforms such as LinkedIn, Facebook and Twitter has transformed recruiting, resulting in 92% of companies to using these platforms for hiring purposes; up from 89% prior year and 45% of Fortune 500 corporations have social media links on their career page. Statistics shows that LinkedIn is the most favored for recruiting, and 93% of companies uses this platform followed by Facebook at 66% and Twitter 54%. Seventy three percent of recruiters states they are pleased with their hires via social media and a third of employers refused candidates that had negative information in their profiles. With the capabilities of the internet, businesses no longer ask prospective recruits for some information, they search individual profiles…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    I am currently an undergraduate student in business management field looking to broaden my experience in marketing and sales domain. My grasp on key business concepts is firm. Since business industry is a broad-ranging term, it entails in itself myriad of domains for facilitating best practices. I have attended university-organized employability week sessions for ascertaining my area of interest with respect to maximizing potential use of my skill. It takes meticulous planning and extensive research to workout a feasible career plan with respect to my chosen field of interest.…

    • 1073 Words
    • 5 Pages
    Improved Essays