The company’s work setting creates value for employees to improve their lives continuously by offering benefits since the very beginning. In other words, Patagonia provides a work environment that values and enhances the lives of their employees by offering a variety of incentives. Research suggests, “Patagonia made the Working Mother Top 100 Best Companies”, according to Esposito (2009, pg. 193). The company “…encourages all employees to balance work, play, family…” as they preserve a causal workplace (Ferrell, Hirt, & Ferrell, 2009, pg.352). Chouinard “…wants employees to retain who they are instead of leaving their personalities at the door “(Ferrell et. al., 2009, pg. 352). In addition, one emphasized moment gathered from Chouinard choosing
