. The basic needs that the business culture of Patagonia caters to are self-esteem, social and safety, as described by Maslow's hierarchy pyramid structure. The self-esteem aspect comes from the employee’s desire to make a difference and participate in the implementation of positive and lasting change. The job description section of Patagonia’s website says that the organization is seeking potential employees that have a love for the outdoors, our team players, and have a desire to be part of the community. These ties back to the social need that all people have to find a place where they are accepted, valued, and ingratiated into the community. In addition, the company states in its mission statement that one of their main goals is to cause
