Commercial Analysis: Mini's Defying Labels

The first commercial that I found online to use was Mini’s “Defying Labels.” In this commercial, they are trying to get the public to buy their Mini Clubman. The first “label” they decide to break was that this car was a “chick” car. Serena Williams is resting on the car telling us that this car is a chick car. They go through all the stereotypes for the car such as a gay car, short man’s car, or a cute car. They try to get you to see beyond its typical stereotypes. Finally, they say that the car does not care what you call it and the car is defying labels.
In this commercial, it is aimed for anyone who drives. It is prescriptive, so it is trying to tell people to not rely on labels to buy goods. I do not believe that this is only trying to get people to buy a car. I do believe that this message could be for anyone, and simply telling you, in life, to not rely on labels and stereotypes. It uses celebrities for you to pay attention, but it is the celebrities words that are supposed to get you to remember the message. When we see Serena Williams, we do not …show more content…
In this video, there are football players doing their daughter’s hair. The concept is that the dads are doing their daughters hair, not well in most cases, and they are spending quality time with their dads. In the middle of the commercial, they put on the screen, “Girls who spend time with their dads grow up to be stronger women.” For anyone who grew up with a dad, this is a great message. The issue in this commercial is that not everyone grew up with a dad. This commercial makes you question whether the dad-less girls can also be stronger women. I believe that this commercial is trying to be prescriptive and say that men should hang out with their daughters more so they can be strong women. Because they are putting out a good message, I believe that they think this should help their