Panera Bread’s Swot Essay

882 Words Nov 30th, 2012 4 Pages
1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

Panera Bread is a company with unique and effective concept and strategy which has given them a competitive advantage over its competitors in the submarket industry. Panera Bread’s strategy includes providing specialty bakery and café experience to urban workers and suburban dwellers. They specialize in fresh baked bread that made with quality and detail, made to order sandwiches, custom roasted coffees and other café beverage. Panera Bread has distinctive style to its menu, café design,
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It is recognized as the highest level of customer loyalty among quick-casual restaurants. The company is an award-winner from every market in nearly 36 states, (e.g. for its sourdough bread). Provides quality food and its net sales has been profitable for the company. Weakness – Panera Bread is the fifth in numbers of location in the U.S. Market of Restaurant Chain. Most of Panera Bread’s units are saturated around St. Louis. Opportunity – Still has a room to expand store location. They could create health consciences menu into its varieties of food. And there are very few director competitors in the market industry. Threats – Some competitors has deliveries services.

Panera Bread’s competitive advantage is a result of its successful strategies which has strengthens the company overall out come. Customers are loyal to Panera Bread because of their ability to provide fresh bakeries and the convenience to treat themselves to a delicious Panera Bread product. Panera’s lineup of bread varieties attracts customers and investors, some who purchase franchises. These investments and sales are made Panera a very profitable company.

3. What is your appraisal of Panera Breads’ financial performance based on the data in case Exhibits 1, 2 and 8? How well is the company doing financially? Use the financial ratios in Table 4.1 of Chapter 4 as a guide in doing the

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