Panera Bread want to provide premium bakery and cafe experience, broaden their stores and locations in the United States, and make Panera Bread a nationally recognized brand name. Panera management needs to make sure customers and stockholders understand that they offer fresh products. Also, they need to train all chefs to achieve the goal, which is providing good quality of products. They also could have benefit from developing new menu items such as periodic and seasonal menu. They introduce the menu to customers and then gain customer’s response. They need to find how to make high quality and low price products. However, they need to keep good value. Also, they should raise the quality of brand awareness. They need express that Panera provides
