Domino's Essay

Improved Essays
Dominos is dominating the pizza industry, currently trailing behind Pizza Hut yet being predicted in the next year to become to pizza industry leader. Pizza hut in 2016 led Dominos by .7% in share of sales, but because Domino's is being named the most technologically advanced pizza chain in the industry, it is expected to surpass the current leader in the next year. Domino's has capitalized on online orders, digital delivery services, and has reported an investment of $12 million in its past fiscal quarter, just improving its technology. In today’s age technology is king, and while Pizza Hut made a bet on improving its stores in the past few years, Dominos invested in technology to improve the ease of delivery. We can all agree, it’s much more …show more content…
This was a result of higher domestic and international revenues, greater supply chain volumes, and an increase in same store sales. While increasing revenue, Domino’s has also decreased cost of sales by .2% with respect to revenue. On a negative note, Domino’s has very slightly decreased liabilities <1%, while commodiously decreasing assets by nearly 10.5%. The majority of the total asset change resulted in the decrease of cash equivalents, bearing nearly …show more content…
In its fourth quarter its same store sales rose over 12%, being followed by Papa John’s, the only other pizza chain to show growth during its last quarter, at a measly 3.8%. Over the past three years Domino’s also obtains the largest cumulative same store sales growth at a massive 38%. This is a result of technology, 60% of both Papa John’s and Domino’s orders now come through a digital channel. Technology is becoming dominant in the pizza industry, while in store sales are now on the path of becoming obsolete. Domino’s most recent addition to its momentous tech system now includes things such as ; Amazon Echo, no-touch ordering, and orders via television or watch. Outside of the digital aspects, Domino’s introduced a unique piece of technology, the oven car - a vehicle that contains several different ovens that keeps the pizza hot while it's being delivered to the customer. Domino’s stock has risen nearly 177% in the past three years, this is a result of its investments in international growth, 6.9% growth for the year, and technology, both proving to be

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