Case Study: Papa John's International '

1574 Words 7 Pages
Student Answer: Papa John’s International was founded in 1984. John landed his first job at a pizza hub in working his way up from a dishwasher to a pizza maker. From this job, John was inspired to open his own pizza restaurant. In 1984 John earned a business degree and returned home in time to help his father save his lounge which was in danger of bankruptcy by selling his award-winning Corvette. John Schnatter began selling pizza’s out of the back of the lounge and delivered his first pizza in 1984. The first Papa John's opened in Jeffersonville, Indiana in 1985. Papa John’s now has over 5,000 restaurants worldwide including more than 1,600 international restaurants in 45 countries and territories (About Papa John's). Papa John’s implemented …show more content…
Papa John’s is third, behind Pizza Hut and Domino’s pizza. Papa John’s only offer delivery and carryout, they currently do not have any dine-in restaurants. Although, it may increase their bottom-line if they did offer dine-in restaurants in a few select locations. Papa John’s managed to set themselves apart from rivals by using their well-known slogan that they use only fresh ingredients, concentrating on quality. Papa John’s rank at the top of the charts in national taste tests and customer service surveys. Papa John’s received the top customer satisfaction ratings amongst all national fast food restaurant chains every year from 1999 to 2004, as measured by the American Customer Satisfaction Index. Additionally, Papa John’s maintains the lead, followed by Little Caesars (-4% to 78), Domino’s (unchanged at 78), and Pizza Hut (-1% to 76). In 2002, Papa John’s initiated a move to close underperforming stores and in 2003 and 2004 they sold a number of units to franchisees (Parnell, 2014). Papa John’s opened its first store internationally in late 2003 and expanded in Canada and the Bahamas in 2004. Papa John’s has experienced storybook growth since its inception in 1985. Today, the restaurant’s emphasis on “better ingredients, better pizza” appears to keep it focused and successful.References:Parnell, J.A. (2014). Strategic Management: Theory and Practice …show more content…
Papa John's is currently the third largest pizza franchise. Papa John’s greatest strategic challenge is building their brand. Although they are known worldwide, they must continue to build upon their brand. They must be creative and think outside the box of the traditional marketplace. Papa John’s must create a team and create innovative ideas in a fast-growing market. The norm is no longer enough. They may consider making a few changes to their menu or open a dine-in restaurant in a few select locations, to name a few ideas. Or, they may consider expanding the delivery locations. Pizza Hut and Domino’s are well-known pizzeria’s because they have been around much longer than Papa John’s. They must look at what their competitors are doing and make some adjustments to their brand. More people frequent the competitors because it is what they are accustomed to, especially Pizza Hut. However, consumers are always willing to try something new if they can get the same level of quality and similar price that they are accustomed to.Second, Papa John’s must continue to deliver that world-class customer service that they are currently known for. There is nothing better than a business that values their customers. An unhappy customer is usually a lost customer as well.

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