Nike Supply Chain Analysis Essay

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To be competitive it involves celebrity athletes like Serene Williams and Tiger Woods to popularize its products. In order to sustain its dominance in the industry, it actively responds to the changes in consumer preferences by developing new products according to customer's needs. Its areas of marketing include Net TV and magazines. It faces tough competition with its main competitors like Adidas and Reebok.

It provides touch screen facility in the stores which allow customers to design shoes of choice.It provides different services like great product quality, product innovation and customer satisfaction which helps in maintaining its image in the market. The marketing capability through celebrity endorsement has been the core competency of Nike. Its use of IT to control inventory because of which it has better inventory turnover ratio.
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Power of suppliers

It is low as the suppliers are dependent on the firms like Nike and Adidas as their means of earning.So it is low.

Power of Buyers

This is high as Nike products are good but the price of them is high. So there are other brands of sports footwear available whose products are good and prices are low. So bargaining power of buyers is high.

The supply chain management, enterprise resource planning, and customer relationship are an integral part of any organization. By 2004 the company had successful supply chain management system indicating its planning and production. Nike's single instance strategy became the approach for the companies to implement ERP software. The objective is customer satisfaction. It provides few methods like DIFOT(Delivery in full on Time) and to provide resolution to customer queries. Nike's business model consists of four elements-:

1) customer value proposition

2) Profit formula

3) Key resources

4) Key

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