Nasty Gal is an ecommerce retailer founded by Sophia Amoruso, and the company offers different product categories, such as clothes, shoes, and accessories. The target customers are younger girl ages between 18-25. These customers are looking for trendy items that can help them express their unique personality and differentiate them from peers. They have sensitive sense about fashion and always read some fashion magazines and blogs. According to the WWD, Nasty Gal has petitioned for a bankruptcy because of the high debt covenants and occupancy costs (). The strength of the brand is the well-know brand name and the high-level customer service. Another strengths are the strong word-of-mouth and active social media platforms. The well organized
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Since Nasty Gal is a recognizable brand that provides unique merchandise that other retailers do not have, the company can look for some large omni-channel retailers that could merger them. For example, if Nordstrom or some similar retailers can merge Nasty Gal. Nasty Gal can reduce the occupancy cost. Acquisition can help Nasty Gal eliminate operation cost and they can invest more on improving customer experience and product quality.
Loyalty program. Loyalty program is the best way to attract new customers and keep the current customers. One of the weaknesses of the company is its return policy. Most of the online retailers offer free return, but Nasty Gal does not. If customers want the full refund, the only choice is the store credit. If customers want to refund to their original payment method, they need pay $5.99 handing and processing fee. Therefore, if Nasty Gal could have the loyalty program (black, silver, gold status), they could offer their loyal customer free return option. The company can also provide different options for members that they could pay $30 to enjoy free return on all of their orders during the …show more content…
Nast Gal’s marketing expertise should negotiate with some omni-channel business to see which company could offer them the best acquisition plan. The company also need to communicate with other brands they already partnered to agree the acquisition. If the company can find a retailer that fits their needs, the next step is to sign the contract and plan for merger.
Introducing a loyalty program. The company can use digital tools to analysis the online traffic and the website usability. Also, Nasty Gal needs to analysis its customer behavior. Before introducing the new loyalty program, the company could give customer a survey to study their preferences. After collecting all of the data, the marketing, finance, and design team need to work together to determine the details about the program. The analysis team should keep track customer data after introducing the
Since Nasty Gal is a recognizable brand that provides unique merchandise that other retailers do not have, the company can look for some large omni-channel retailers that could merger them. For example, if Nordstrom or some similar retailers can merge Nasty Gal. Nasty Gal can reduce the occupancy cost. Acquisition can help Nasty Gal eliminate operation cost and they can invest more on improving customer experience and product quality.
Loyalty program. Loyalty program is the best way to attract new customers and keep the current customers. One of the weaknesses of the company is its return policy. Most of the online retailers offer free return, but Nasty Gal does not. If customers want the full refund, the only choice is the store credit. If customers want to refund to their original payment method, they need pay $5.99 handing and processing fee. Therefore, if Nasty Gal could have the loyalty program (black, silver, gold status), they could offer their loyal customer free return option. The company can also provide different options for members that they could pay $30 to enjoy free return on all of their orders during the …show more content…
Nast Gal’s marketing expertise should negotiate with some omni-channel business to see which company could offer them the best acquisition plan. The company also need to communicate with other brands they already partnered to agree the acquisition. If the company can find a retailer that fits their needs, the next step is to sign the contract and plan for merger.
Introducing a loyalty program. The company can use digital tools to analysis the online traffic and the website usability. Also, Nasty Gal needs to analysis its customer behavior. Before introducing the new loyalty program, the company could give customer a survey to study their preferences. After collecting all of the data, the marketing, finance, and design team need to work together to determine the details about the program. The analysis team should keep track customer data after introducing the