Our primary research indicated that organic skin care products are more likely to be bought and used sometimes, and there are lots of factors attributed to that specific usage frequency. Some of the top rated factors include the lack of knowledge regarding the products, price, and purchase location. Throughout the duration of our research on skin care products, we have found that organic, especially Arbonne International organic skin care products have a high potential of becoming known and used, or even leading skin care products if monitored and constantly updated correctly. We have some short and long term recommendations on further research and tactics specifically implemented for our client, Arbonne International, to make this prediction
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These specific locations that carry out a similar mission of being and promoting a green and eco-friendly mission such as Arbonne lives by. Since our primary research indicated that most of our consumers purchase their skin care products in store, this would be a great opportunity for Arbonne product exposure and comparison to other similar, organic and health promoting brand …show more content…
The products must be placed and grouped by their product line. Meaning, if line A includes a face scrub, a face exfoliator, acne cream, and a face lotion, these products must all be placed in one area. This is a necessary method as opposed to placing all of the face lotions from all product lines in one area, then all of the face scrubs in another, this also being a way for creating a confusion, a mix of ingredients that will result in no effectiveness, and inconsistency for the customers and our research. Though this tactic, we will be able to see if customers are more interested in and more loyal to Arbonne products in store, or will this certain exposure lead to more online sales? Perhaps if a customer is loyal to line A’s face lotion, seeing the line A scrub right next to it will influence their decision? This also being the on spot field observation that will aid in determining the competitors amongst the same shelves that Arbonne needs to surpass, as well as what kind of other customers are interested in Arbonne’s products besides the researched millennials.
These are the initial recommendations of tactics that we can provide our client with during this time for further research and insights that will capture the customers loyalty,
These specific locations that carry out a similar mission of being and promoting a green and eco-friendly mission such as Arbonne lives by. Since our primary research indicated that most of our consumers purchase their skin care products in store, this would be a great opportunity for Arbonne product exposure and comparison to other similar, organic and health promoting brand …show more content…
The products must be placed and grouped by their product line. Meaning, if line A includes a face scrub, a face exfoliator, acne cream, and a face lotion, these products must all be placed in one area. This is a necessary method as opposed to placing all of the face lotions from all product lines in one area, then all of the face scrubs in another, this also being a way for creating a confusion, a mix of ingredients that will result in no effectiveness, and inconsistency for the customers and our research. Though this tactic, we will be able to see if customers are more interested in and more loyal to Arbonne products in store, or will this certain exposure lead to more online sales? Perhaps if a customer is loyal to line A’s face lotion, seeing the line A scrub right next to it will influence their decision? This also being the on spot field observation that will aid in determining the competitors amongst the same shelves that Arbonne needs to surpass, as well as what kind of other customers are interested in Arbonne’s products besides the researched millennials.
These are the initial recommendations of tactics that we can provide our client with during this time for further research and insights that will capture the customers loyalty,