Case Study: The Hudson's Bay

Decent Essays
Product is a very essential and vital element of the retiling mix. "Product: product and or/service, package, warranty, after-sales service, brand name, company image and other factors." (Levy, Welitz, Watson, 2014) The Hudson’s Bay offers “compelling assortment of apparel, accessories, shoes, beauty and home merchandise”.(The Hudson Bay, n.d.). While Sears keeps furniture, appliances, home electronics, and lawn and garden products in addition to what The Bay provides. “Sears offers more specialty services than any other retailer in Canada, including: a coast-to-coast Product Repair Services network, travel offices, hair care centers, optical services, health food shops, portrait studios, income tax services.”(Sears Canada ,

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