Essay about Mkt 421 Coca-Cola

1363 Words Dec 30th, 2012 6 Pages
CRAM Exclusive
Essay Sample
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, PowerAde, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's

middle of document…

Consequently, our associates are increasingly enthusiastic about their work and inspired to turn plans into action.

Mission, Vision & Values
The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.
Our MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. * To refresh the world... * To inspire moments of optimism and happiness... * To create value and make a difference. |
Our Vision 
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. * People: Be a great place to work where people are inspired to be the best they can be. * Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. * Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring
CRAM Exclusive
Bug70321Plank

Related Documents

  • Essay about Coca Cola Research

    children's soft drinks. Coca-Cola has invested a vast amount of money in many marketing campaigns to support their many brands. The main end result, which Coke hopes to gain with these campaigns, is to enhance the consumer awareness and consumer preference for a certain brand. As a result, Coca-Cola has maintained a long-term growth in profitable volume and a large market share in the worldwide non-alcoholic beverage market. 3. Current Situation 3.1 Current Performance The Coca Cola Company is the world's

    Words: 8938 - Pages: 36
  • Essay about Valuing Coca Cola

    Expected annual dividend growth 11.50% 12.00% 12.50% Evaluation of the Coca Cola Stock $33.75 $45.93 $74.12 2. Using the P/E Multiple method we have found a fourth price Pc4 = $68.25 3. Weighted Average of the four assessed prices: P = $60.11 Our Recommendations Our recommendation will differ considering the different clients’ profile: what are their risk tolerance and their investment objectives? Currently, Coca Cola’s stock is trading at $58 per share. Based on our price assessment

    Words: 718 - Pages: 3
  • Essay about Coca Cola Coporate Strategy

    Due to the increaing sales volum in 2005, there are 18% growths of Coca Cola.In 2011,Xing Mui is now successfully among the top five brands in China’s carbonated soft drink market. Providing an extraordinary service is the special service of Coca Cola Company. Coca Cola Company is not only selling Coca Cola but also produce other kind’s soft drinks, water and fruit juice.For example, Coco cola, Diet Coke, Sprite, Fanta and some is very popular in Mainland China like Tian Yu Di (Heaven and Earth)

    Words: 622 - Pages: 3
  • Essay about Coca Cola Marketing Final

    sponsor of the Olympics. Coca-Cola has been a regular Olympic sponsor for 84 years and was the first soft-drink Olympic sponsor in 1928. For the 2012 Olympics in London, their campaign is called Move to the Beat. Coca-Cola also formed an early relationship with the United States military in World War II, offering every American soldier a bottle of Coca-Cola for 5 cents per bottle wherever that soldier was geographically located. • Strong social responsibility. Coca-Cola has been listed number

    Words: 3266 - Pages: 14
  • Essay about Marketing Ethics- Coca Cola

    The Coca-Cola Corporation should take the responsibility to prevent the dangers and tell the risk to the customers. This violates the ethical value of transparency because the Corporation failed to disclose the significant product risks to its consumers. Citizenship For citizenship, the Coca-Cola Corporation failed to fulfill the economic, legal, philanthropic and societal responsibilities that serve stakeholders. It does not protect the ecological environment in the execution of marketing

    Words: 713 - Pages: 3
  • Essay about Coca Cola 5 Forces

    Introduction The Coca-Cola Company (Coca-Cola), the world’s leading soft drink maker, operates in more than 200 countries and sells 400 brands of nonalcoholic beverages. Coca-Cola is also the most valuable brand in the world. Coca-Cola is a globally recognized successful company. The Coca-Cola was founded in May of 1886 and continues for more than a century through the times of war and peace, prosperity and depression and economic boom and bust. As late as the 1990s, Coca-Cola was one of the most

    Words: 4641 - Pages: 19
  • Essay about Coca-Cola and The Global Economy

    differences associated with them. The text defines the Five Dimensions of Culture as: Power distance, individualism (vs. collectivism), masculinity (vs. femininity), uncertainty avoidance, and long-term orientation (Peng, 2009, p. 103-104). The Coca-Cola Company is approximately 140,000 workers strong being led by the board of directors which has 16 people. The power distance goes from their highest point for these millionaire leaders all the way down to the assembly line

    Words: 1156 - Pages: 5
  • Essay about Marketing Strategy of Coca Cola in India

    Coca-Cola has made significant investments to build up its business in India, including new production facilities, waste water treatment plants, distribution systems, and marketing channels. Coca-Cola India is among India’s top international investors, having invested more than USD 1.1 billion in India since its entry in 1993. Decision to explore Indian Rural markets: During 2002, Coca-Cola came out with an idea to explore India’s Rural Markets, in an order to increase its sales volumes and gain

    Words: 3459 - Pages: 14
  • Essay about Leadership and Management at the Coca Cola Company

    status quo). Achieving incremental improvements in performance. Staying loyal to the mission Taking big risks, innovating Managing or mitigating risk Developing and implementing strategy Managing tactics Management and enterprise coca cola Coca-cola enterprises Inc. are the world’s largest

    Words: 2214 - Pages: 9
  • Coca Cola Essay

    The Company can improve relationships with suppliers using a few method such as strategic alliances. The coca cola company have straight line policy about the structure of the organization. The Coca-Cola organization could match their decision making skills to their organization is by making sure employees do get involved. The coca cola company decision does not match with values and structure, their thinking is more centralized. The organic structure applying a strategy for organization theory

    Words: 865 - Pages: 4