It is evident that Mrs X involves the informational roles of disseminator as she constantly sends memos and reports to inform staffers and subordinates of the CEO’s decisions. Dissemination requires one to associate with other people and therefore, Katz’z human skills, which represent the ability of working well with humans, are substantial (Davoudi & Rahbar, 2012). Managers need strong human skill in communication, motivation and delegation of authority as it is believed that human skill of marketing managers strongly affects management method. As the marketing manager, Mrs X states that she is fully responsible and accountable on the information that she sends to the subordinates. Hence, as a disseminator in the company, not only does she have to make sure she conveys the right information but she also has to make sure the subordinates receive …show more content…
Although the company has employees from two types of generations – Gen X and Y, Mrs X mentions that the company is doing really well and that it encourages employees to work in such environment. This is because it exposes the company to new ideas, cultures and perspectives to help its employees to reach out intellectually. Mrs X also mentions that working in a diverse workforce fosters a more creative and innovative environment as it brings together employees from different backgrounds, experiences and qualification. Moreover, Mrs X agrees that ‘diversity in a workplace is necessary’. She highlighted that today’s modern organisations are very competitive, hence working in an environment that is diverse helps the company to grow and progress, as the employees help bring unique talents and contributions to the