Microsoft Hololen: The Use Of Women In Microsoft Advertising

Imagine using the latest technology that all of us thought it was just science fiction: holograms. Microsoft has come up with a new innovative way to incorporate reality with the digital world, all with a pair of lenses attached to a headband. The world we live in is increasingly growing and creating newer technology for the world to use. Businesses around the world compete against each other to have their products at the top. In order for this to happen, they will need newer technology to help them express their ideas into reality. That is what Microsoft has done; they have created the Microsoft HoloLens. This new technology “will be a revolutionary tool for business – transforming how companies, designers, and creators work with three-dimensional data to bring products and information to life” (Microsoft HoloLens). It seems as though this new gadget, from the sci-fi world, is becoming a reality, which it is. This paper will argue that Microsoft advertisement, which is found on the Microsoft HoloLens website, is incredibly effective for its target audience, businessmen and women. In order to prove this, I will analyze the use of a woman in the ad, the uses of lighting and …show more content…
The Microsoft advertisement, a young woman wearing Microsoft HoloLens and adjusting the holographic fuel tank of the motorcycle, shows a woman in a male dominant field. While Microsoft aims for both businessmen and women, they are trying to get more of the women’s attention in this particular ad. If you continue scrolling down on the Microsoft HoloLens official website, you see that women are barely used in other advertisements. But in this picture, it was created to inspire women to do what they love, no matter what field it may be in. In addition, it shows that Microsoft is also aiming for businesspersons in other countries, besides the United States to sell their