Video Response to Killing Us Softly 4: Advertising’s Image of Women In the video Killing Us Softly 4: Advertising’s Image of Women Jean Kilbourne discussed not just only how women are viewed as sexual figures, but also men. What I found true to this day about the video, is that men are sometimes sexualized, but not as greatly as women are. Women are constantly viewed as sexual figures and nothing more. Men look at women and usually just think “wow she is hot and sexy” because that’s all advertising today portrays us as. You have to have bigger packages to offer, you have to be shorter than the male, you have to be skinny, but not to skinny otherwise you are considered anorexic, you have to have long hair, you have to have a pretty face, but
