Promotion Strategy
McDonald’s has been one of the biggest advertisers in the world since they started operating on a global scale. McDonald’s advertise price a lot in their ads as it is a key attribute. They advertise quality in the ads as this is an important factor for many people. McDonald’s has a very strong corporate brand image as when many people think of McDonald’s they think of the colours red and yellow. Before people might have thought of ‘Ronald McDonald’ but in recent years McDonald’s has stopped using the clown as part of the corporate brand image as they have strongly started marketing towards adults. They introduced the McCafe menu which was designed to appeal to adults and they felt that the clown wouldn’t be fitting to their ad campaigns. As the McCafe menu is very different from their other menus.
Customers of McDonald’s think McDonald’s is great because they trust that the food is fast and of good quality. McDonald’s has mostly a positive corporate image …show more content…
In 1968 at the Olympic Winter Games, McDonald’s had hamburgers airlifted to U.S athletes competing in France. The U.S athletes were apparently homesick for McDonald’s food. Sponsoring the Olympics allows McDonald’s to have their brand placed in many different people’s minds as the Olympics is world famous and has millions of visitors and viewers from all over the world. In 2012 McDonald’s announced that they had renewed their sponsorship with the Olympics and that they would sponsor the Olympics for the next eight consecutive years (2020 games). Also McDonald’s is known for sponsoring many sporting events like soccer for example which again enables them to place their brand in millions of fan’s minds.
The Golden Arches is the world famous symbol of McDonald’s. The Golden Arches logo was introduced in 1968. It is an “M” which stands for McDonald’s. It plays a big part in McDonald’s promotion strategy as it recognised
McDonald’s has been one of the biggest advertisers in the world since they started operating on a global scale. McDonald’s advertise price a lot in their ads as it is a key attribute. They advertise quality in the ads as this is an important factor for many people. McDonald’s has a very strong corporate brand image as when many people think of McDonald’s they think of the colours red and yellow. Before people might have thought of ‘Ronald McDonald’ but in recent years McDonald’s has stopped using the clown as part of the corporate brand image as they have strongly started marketing towards adults. They introduced the McCafe menu which was designed to appeal to adults and they felt that the clown wouldn’t be fitting to their ad campaigns. As the McCafe menu is very different from their other menus.
Customers of McDonald’s think McDonald’s is great because they trust that the food is fast and of good quality. McDonald’s has mostly a positive corporate image …show more content…
In 1968 at the Olympic Winter Games, McDonald’s had hamburgers airlifted to U.S athletes competing in France. The U.S athletes were apparently homesick for McDonald’s food. Sponsoring the Olympics allows McDonald’s to have their brand placed in many different people’s minds as the Olympics is world famous and has millions of visitors and viewers from all over the world. In 2012 McDonald’s announced that they had renewed their sponsorship with the Olympics and that they would sponsor the Olympics for the next eight consecutive years (2020 games). Also McDonald’s is known for sponsoring many sporting events like soccer for example which again enables them to place their brand in millions of fan’s minds.
The Golden Arches is the world famous symbol of McDonald’s. The Golden Arches logo was introduced in 1968. It is an “M” which stands for McDonald’s. It plays a big part in McDonald’s promotion strategy as it recognised