The Marriott Hotel
3. Even though Alibaba and Marriott hotel are not directly related in terms of what the sell and offer, still, a partnership between two different unrelated firms can lead to a lot of benefits for the both parties. Benefits that the members of the Alibaba’s loyalty program have already been stated. One benefit that the Alibaba could get is that they will have a larger number of members as the new additional members would want to avail of Alibaba’s Loyalty Program to enjoy the perks that the Marriott Hotel is offering.
For Marriott’s side, Marriott being able to attract possible customers through the partnership without adding another personnel to do the work of marketing would be the major benefit that the hotel would be able to get. Through the partnership, the hotel would be able to make their service more accessible to people using the