Essay about Marks & Spencer Promotional Activities

1132 Words Feb 25th, 2012 5 Pages
AO1
Effectiveness of the campaign
M&S always had great products, though the prices have always been too high compared with other supermarkets. And that’s probably why people don’t come to M&S regularly.
M&S is everyday changing to try and get new customers in. It is important to have customers in the stores, by that M&S makes profit and won’t make any loss.
M&S has always very strong advertisements, as such the new one, with Dannii Minogue. M&S is using her face to get customers attention and make them buy their clothes. By having this celebrity in their advert, customers will want to buy the same clothes, because they want to look young and fashionable. This is a brilliant idea to get customers to come to
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I will be using leaflets and website advert to inform and attract customers.
Generate more sales for the business, M&S 4 years target sales are £5 billion total sales growth. 1/3 of these sales will come from non food items, which include children, men and women clothing, jewellery and home ware. After creating more customer awareness my campaigns should be able to create interest and desire for customers to buy the products which will generate more sales for the business.
Improve customer loyalty towards M&S products, campaigning for the cut on waste carrier bags will also improve customer loyalty towards the new products from customers thus encouraging high street shoppers to visit M&S for their good quality products.
Promotional campaign

Description
I designed this promotional campaign to attract customers. My campaign is going to be aimed at introducing and promoting cut on waste carrier bags to a wider audience, through different ways of advertisement. My campaign is going to be to everyone who is interested in reducing wastage.
I would describe this bag, as a bag for life. Each bag costs only 5p each.

Promotional mix
For my promotional campaign I have decided to use two promotional activities as my promotional mix, since they are also available to M&S. This includes advertising and sales promotions by using leaflets and website advert.
Sales promotion
Since my campaign is going to be seasonal, I will use 10% off the cut on waste

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