Abercrombie & Fitch

Improved Essays
We focus on high-quality merchandise that compliments the casual classic American lifestyle, targeting males and females between the ages of 14 and 22 years old, through clothing that allow them to be comfortable and casual while still looking stylish and trendy and maintaining a sense of luxurious lifestyle. We created three brands that answer to different targets of people: Abercrombie & Fitch is the next generation of effortless all-American style; Hollister, fantasy of Southern California, lives the dream of an endless summer; Abercrombie Kids stands for American style with a fun, youthful attitude and it is known for its made-to-play durability, comfort and on-trend designs. Our products range from the most basic t-shirts to jeans,

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