Facts of the Case In Mitchell v. Abercrombie & Fitch, Co. the petitioner proposed a case against Abercrombie & Fitch stating that the defendant has violated both the Fair Labor Standards Act and the Ohio Minimum Fair Wage Standards Act. The plaintiff, Melissa Mitchell, has decided to pursue a lawsuit on behalf of herself as well as other affected members. The specific violations that arise from these two acts stem from Abercrombie & Fitch’s negligence with regards to paying Managers-in-Training and Assistant Managers the proper raised compensation of overtime pay (428 F.Supp.2d 725 (2006)).…
DiCK’S Sporting good’s should partner with the North Carolina High School Athletic Association (NCHSAA): a governing body for all the High Schools in the state of North Carolina. Dick’s is a sporting good’s store that sells all kinds of sporting gear and some equipment. Dick’s Sponsorship goals align perfectly with the NCHSAA, The NCHSAA looks to develop and inspire greatness through interscholastic athletic experiences. DICK’S sporting good’s does its due-diligence to support groups or programs that inspire and enable sports’ participation.…
For our purchase of camping gear, we identified three possible vendors to choose from; Recreational Equipment Inc. (REI), Dick’s Sporting Goods, and the Coleman Company. We have chosen to pick REI to purchase our equipment from. We did not select Dick’s Sporting Goods because their license for purchasing has expired. The Coleman Company was not selected because they are not a local entity and we would have a huge shipment with no place to store it. REI is a national partner with the National Park Service, is a local company, and has given us a discount for the equipment.…
American Eagle Outfitter, Inc. is a leading retailer in their own marketed, branded, trending, high-quality apparel, and jewelry. There are many items from apparel to outerwear, swimwear, and footwear sold throughout their 954 American Eagle Outfitter Stores. The company first did business in 1977 and caters to a younger adult age group. The company has operated in Canada since 2001. During Fiscal 2006, the store began selling intimate apparel and catering to a more middle aged group of customers.…
The company’s name is “Annapolis Outfitters Clothing Store.” This is to identify the store with the city of Annapolis, Maryland, where bought store’s inventory were. Annapolis Outfitter’s primary goal is to find customers and help them change their look. We will cater to the person wanting to create a different look by purchasing clothing and accessory…
In the quarterly report Jay Schottenstein, Interim CEO of American Eagle Outfitters, Inc. commented, “I’m pleased to report another strong quarter, and to see positive momentum continue...”1 While in the quarterly report of Aeropostale, Inc. Julian R. Geiger, Chief Executive Officer, commented, "The second quarter was an important transitional time for us in which we set the stage for the second half of the year. ”2 The two companies have different spins on the progress of their companies. AEO is a very stable company from the last years Stock Market Prices but ARO stock value has decreased continuously for the last eight months.…
Market Segmentation The Ottawa market has potential customers in the 13-17 target market who are adolescent. This age group is beginning to experience new things and want to explore new experiences. Creating a fun and safe environment that promotes shared values and achievements in celebrating diversity specifically for the younger generation in Ottawa and surrounding areas will be successful. The whole purpose of the plan is designed around this group of people.…
Urban Outfitters Lifestyle Urban Outfitter target consumers range from ages eighteen to thirty years old. Urban Outfitters is located mostly in metropolitan areas because most of their consumers live in cities. Also, the consumers are usually single college students, so prices are more intended for the middle class so the prices a affordable and there are always sales. Preferences Consumers watch trending and popularly advertised movies from action, comedy romance or horror.…
Quiznos target market should include consumers ages 18-34, who have disposable income and prefer a healthier alternative to traditional fast food restaurants such as, McDonalds or Taco Bell. Quiznos’ best interest is to keep their target market the same because its biggest competitor, Subway, has a target market of ages 16-39. Since Subway has been successful in targeting their advertisements to that specific age range, it would be beneficial for Quiznos not to change their age group. 4 Message: While Quiznos was successful in getting attention through…
Nautica’s newest creative director recently shot for Nautica’s Spring 2017 campaign for Urban Outfitters. The aesthetic and color pallete are an ode to 90’s hip hop and retro nautica. Think a 90’s freaknik party on a luxury yacht on caribbean waters. This collection is a bold take on the ever-so-trendy ‘athleisure-wear’. We can definitely see these pieces incorporated into our spring-time wears.…
The communication materials used to promote their collaborations with industry peers, share best practices, independent experts to develop and integrate them into their supply chain. Toms has become a member to American Apparel and Footwear Association (AAFA) and are active members in their Environmental and Social Responsibility Committees and also supporting Textile Exchange. Their collaboration with these associations has contributed largely to this increase of sales as customers are aware and trusting their products are made with ethically recycles materials, and part of the money will spend on them who needed help. They have also made many more promotions.…
This target market can be called the Up-and-Coming. Another potential target market for JCPenney is the household shopper aged 18-35, who is usually a woman, and watches the Ellen DeGeneres talk show. Through the Ellen DeGeneres talk show JCPenney will advertise it's new marketing strategies and products which will be attractive to this segment. She will be more fashionably inclined than the older target market and will be attracted by the contemporary brands that JCPenney offers.…
History of Sears Sears department stores were founded in 1886 by Richard Warren Sears and Alvah Curtis Roebuck. Richard Sears was a railroad station agent from Minnesota and Alvah Roebuck was a watchmaker in Indiana. It all started in North Redwood, Minnesota, when Sears received from an impressive shipment of watches. These watches where not wanted by the local jeweler. Sears purchased the watches and then, sold them for a rewarding profit.…
In order to maximize profits and increase sales among consumers, we recommend Bed Bath & Beyond establish subscription product boxes. Bed Bath & Beyond has been recognized by many consumers as a place to obtain products ranging from furniture to common household items. Bed Bath & Beyond distributes a variety of products that are targeted towards many different demographics, including college students to adult homeowners (Bed and Bath Linens, 2013). These product boxes will include an assortment of various products that are commonly distributed through Bed Bath & Beyond’s retail stores. Consumers would be able to order these boxes either through a monthly or an annual subscription.…
My team has analyzed the financial positions of American Eagle Outfitters and The Buckle Company. We have analyzed the inventory of both companies to see how profitable they may be. From our research, we present to you the following information. American Eagle evaluates its merchandise inventory at the lower of average cost or market, using retail method. Average cost includes merchandise design and sourcing costs and related expenses.…