Marketing Strategy: Ihivelive's Impact On Social Media

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With the rise of Facebook, Instagram, and Google+, there is an increase of mobile devices being used and people preferring to browse news on social media, which challenges traditional news brands. People no longer use televisions, posing increasing challenges to traditional television of advertising. In 2005, Facebook launched its first social media advertising, and no one could predict that ten years after in 2015, social media advertisements have generated $8.4 billion of revenue to Facebook. Nowadays, when you watch one hour of video on YouTube, it will play several advertisements, and mandatory advertising like Facebook creates a disconnection for people who perceive the advertisements as spam or clutter. This will cause users to be irritable …show more content…
At this time, the company should renew strategies to avoid and fix the strategic drift. ihiveLIVE has experienced strategic drift at this stage. ihiveLIVE has good modern advertising approach and a new style to operate the social media platform on revenue sharing. However, with strong competitors like Facebook or Twitter, it is hard to grow rapidly like such social media platform. Although ihiveLIVE has good strategy, to implement the strategy needs a lot of users to put numerous information on their site, so they are at a very passive state. ihiveLIVE is a start-up firm not famous enough to attract more users. Therefore, this strategic drift should have strategic renewal that can realign ihiveLIVE’s mission to attract users immediately to join. Later on in the paper, we will discuss the best option on how this social networking platform can fix this strategic …show more content…
ihiveLIVE integrates all the benefits into a social media launched to people. The most revolution is ihiveLIVE take into account of users’ demand. In addition, they will not recommend irrelevant ads to users, but return above 20% of the revenue back to users, and again ihiveLIVE will then give more than 20% revenues to user-selected support’s charities so that users can enjoy their choice of advertising while using ihiveLIVE, which can also bring benefits to the social causes that they

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