“Advertising: the science of arresting the human intelligence long enough to get money from it” (Leacock, brainyquote n.d.). Today's culture is completely oblivious to the thousands of ads we see everyday hidden within our favorite tv shows, social media apps and music. Teens in today’s America spend around nine hours a day on social media taking in all of these advertisements. This certainly is not lost on the advertising industry. Last year 23.68 billion dollars were spent to put their ads on social media to persuade teens to buy their products. Not only do advertisers know how to get into our head but they also know exactly what the consumers are buying. (Tsukayma, 2015). Everyday they have people sitting in big offices tracking exactly
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One of the most popular videos floating around the internet right now are videos of makeup tutorials. These videos show “average girls” (that just happen to look like they are professional super models) showing exactly how to get their favorite looks by using certain products. Very conveniently the girl will flash her best smile to the camera and show the product that is about to be placed on their skin to the camera perfectly framing the symbol and name of the product. This of course does not happen by accident. The “average girls” everyone see in these videos are actually getting paid or “endorsed” to show these “how to” videos on social media where teens would be more susceptible to them. Not only does the advertising industry have their hands in this but the “average girls” have a say as well. The girls do not just happen upon a product's advertising companies cash on accident. Many of these girls in fact pick products they know to be popular with the public so that they have the opportunity to make more money. These girls are not going to want to endorse a product that is barely known and won't be sold because they won't make as much money. This is the same for celebrities when they endorse products. Younger, better looking, upcoming celebrities don't want to endorse something they will never be remembered for so instead they go for companies like Covergirl. Nike, for example, has spent nearly $1 billion on endorsements in 12 months in the year 2015 (Isisdore, 2015). This then led to Nike's “Just do it” slogan to become “Just endorse”. Within a year Nike became the top leading company in endorsements including teen sensations such as: Lizza Koshy, Cristiano Ronaldo and Julie
One of the most popular videos floating around the internet right now are videos of makeup tutorials. These videos show “average girls” (that just happen to look like they are professional super models) showing exactly how to get their favorite looks by using certain products. Very conveniently the girl will flash her best smile to the camera and show the product that is about to be placed on their skin to the camera perfectly framing the symbol and name of the product. This of course does not happen by accident. The “average girls” everyone see in these videos are actually getting paid or “endorsed” to show these “how to” videos on social media where teens would be more susceptible to them. Not only does the advertising industry have their hands in this but the “average girls” have a say as well. The girls do not just happen upon a product's advertising companies cash on accident. Many of these girls in fact pick products they know to be popular with the public so that they have the opportunity to make more money. These girls are not going to want to endorse a product that is barely known and won't be sold because they won't make as much money. This is the same for celebrities when they endorse products. Younger, better looking, upcoming celebrities don't want to endorse something they will never be remembered for so instead they go for companies like Covergirl. Nike, for example, has spent nearly $1 billion on endorsements in 12 months in the year 2015 (Isisdore, 2015). This then led to Nike's “Just do it” slogan to become “Just endorse”. Within a year Nike became the top leading company in endorsements including teen sensations such as: Lizza Koshy, Cristiano Ronaldo and Julie