Brand Of Jeans

Improved Essays
In the article “Jesus is a brand of jeans” by Jean Kilbourne she talks about how advertisements have taken over our lives without any one even noticing. According CBS News we see on average up to 5,000 ads every day depending on location. So without even knowing you are persuaded to wear certain things, look a certain way, and even act a certain way because of how the ads portray the world today. So many people want to have a certain brand or consume a specific product because the people we idolize are telling us that we have to and we just listen. In psychology there is a term called classical conditioning and that means that you see things or hear things that make you make associations with the brand. For example when you see Lebron James …show more content…
Companies will take a perfect looking person and then make them look even better with their special effects and tell people if they want to look this good they have to wear this brand or consume their product because it will make them look or feel better. By turning people into objects it takes away from who the actual person is no one sees them for who they are just for what they are wearing or what product they are using. By doing so the advertisements are making it harder to make a connection with people because it is much easier to stay loyal to a brand then an actual person. This where the people with addictions are deeply affected, people who are alcoholics or smokers who are the biggest target in the advertising world besides children. The people with addictions feel as if they have a better more safe relationship with their addictions more than they do with actual people who they could make an emotional …show more content…
The children of today’s world are taught that your self-worth is not determined by who you are as a human, but what brand of clothes you where or if you drink alcohol or not, it is not about who you are anymore rather than who you are wearing. Today’s youth is so influenced by advertisements now days because they see them more than any other age group does. Social media is such a big part of the everyday lives of today’s children that their constantly seeing what their favorite actor or athlete just posted on their Instagram about the new product they are promoting when they might not even use it

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