Marketing Strategies Of Red Bull

752 Words 4 Pages
10. Red Bull over the years has created itself into the icon of the energy drink, and extreme sporting world. Their social media is often looked upon as being one of the best social media’s of any company and are known as one a select few that has done almost everything right to effectively influence consumers into sharing their advertisement and buying their products. With this said, there are still areas in which red bull can improve to further enhance their effectiveness through social media. Across their multiple mediums of advertising, there is a clear distinction of engagement and effectiveness. Within their social media accounts, Red Bull often posts videos and images of high intensity activities which engages their audience and creates …show more content…
This type of marketing is completely different to the types of advertisements they display in radio, tv and print. Red Bull commercials are generally; simple, hand drawn cartoons aimed towards Red Bull’s working-class customers that just need more energy in their day. These ads don 't necessarily engage their audience or create a want to interact with the advertisement. This means that depending on what source of advertisement you receive, it will give you two totally different messages. It isn 't uncommon for companies to change their ad campaigns to focus on different target markets and types of media sources, but most companies still have a common foundation and feel between all of their advertisements to show consistency. These completely different marketing strategies create a divide between the company; the TV watchers, who see the advertisement but don 't get stimulated by it and the social media viewers who feel enjoyment from the ads and want to share it, so that they can bring that enjoyment with their friends. Red Bull needs adopt the strategies from their social media campaigns and integrate them within their television ads, so that their users can engage with the company after the advertisement airs. This advertising strategy can be simply added into their marketing strategy by simply …show more content…
Currently, Red Bull’s social media is gaged towards young adults between the ages of 18 and 30, well this target market has proven to be extremely profitable and engaged to Red Bull there is a potential to further grow. If Red Bull could manage to create fun and engaging ads of people doing normal tasks (working, cleaning, running errands) and show them drinking Red Bull, they could have the potential of creating a new demographic for their products. If they can create a want within the older demographic of 30-45 then they have the opportunity to increase their relative market share because this demographic have more disposable income purchase the products and are more susceptible to advertising. This strategy is extremely lucrative for Red Bull because none of their direct competitors have incorporated an effective social media strategy to engage an older demographic. Which means, Red Bull could create a unique marketing advantage that would increase both brand awareness and market

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