Red Bull: Social Media

Good Essays
10. Red Bull over the years has created itself into the icon of the energy drink, and extreme sporting world. Their social media is often looked upon as being one of the best social media’s of any company and are known as one a select few that has done almost everything right to effectively influence consumers into sharing their advertisement and buying their products. With this said, there are still areas in which red bull can improve to further enhance their effectiveness through social media. Across their multiple mediums of advertising, there is a clear distinction of engagement and effectiveness. Within their social media accounts, Red Bull often posts videos and images of high intensity activities which engages their audience and creates …show more content…
Currently, Red Bull’s social media is gaged towards young adults between the ages of 18 and 30, well this target market has proven to be extremely profitable and engaged to Red Bull there is a potential to further grow. If Red Bull could manage to create fun and engaging ads of people doing normal tasks (working, cleaning, running errands) and show them drinking Red Bull, they could have the potential of creating a new demographic for their products. If they can create a want within the older demographic of 30-45 then they have the opportunity to increase their relative market share because this demographic have more disposable income purchase the products and are more susceptible to advertising. This strategy is extremely lucrative for Red Bull because none of their direct competitors have incorporated an effective social media strategy to engage an older demographic. Which means, Red Bull could create a unique marketing advantage that would increase both brand awareness and market share. Overall, Red Bull manages to dominate in the area of social media advertising creation high-impact messaging that is both personal and authentic, but no company is without its flaws. A lack of congruent ads across their different media platforms and a narrow target market is holding back Red Bull from complete perfection amongst their social media marketing. By creating ads that attract a broader audience and have a unified message, Red Bull will be able to maximize profits without impacting their company 's

Related Documents

  • Decent Essays

    Social Media Marketing Coca-Cola is one of the most popular and recognizable brands in the world and to them, building an audience is not a big issue. The brand has used different social media marketing tactics including the use of video messages on platforms like Facebook, Instagram, and Twitter to stay cohesive. With over 82 million fans liking the brand page, Coca-Cola uses this space to promote their brand initiatives and campaigns. The main strategy has been developing based on what the audiences seemingly are interested in. Coca-Cola has been very interactive and efforts to respond to followers and fans have helped maintain a two-way conversation that has declared them the third most popular brand in the world.…

    • 1444 Words
    • 6 Pages
    Decent Essays
  • Decent Essays

    1. Red Bull, being the highest-selling energy drink in the world, truly knows how to give its customers a pair of wings. Though the company is actively present in the world through hosting sport events, using celebrity endorsements, owning music labels and major sport teams, it 's greatest competitive advantage lies in its social media marketing. It is through its online presence that Red Bull brings together creativity and engagement. With the highly integrated online society of modern-day, Red Bull 's presence on Facebook, Twitter, and YouTube is like no other.…

    • 991 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Coca-Cola can also improve their market share through this promotional element as when sales go up that means that the company is selling more resulting in a higher market share in their market. Advertising allows Coco Cola reach these marketing objectives simply because it is a simple method of communicating to a very large audience which is suitable for Coca-Cola as it is a global…

    • 789 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Swot Analysis Of Red Bull

    • 1109 Words
    • 5 Pages

    How dose Red bull arouses the motivations of consumers to purchase its energy drinks? Red Bull is sold as an energy drink in the energy and sports drinks market and now launched varieties products of it; it’s included Sugar free, Energy Shots, Cola and Energy Drink. The function of Red bull is making your brain more focused, increase reaction speed and energy levels, more efficient and better at remembering things and improves the mood. In my opinion, I think the taste of red bull is quite nice, this is one of the reason that keep this product success for such a long time. Moreover, now Red Bull is available in more than 167 countries worldwide, therefore the consumers are easy to buy a can of this drinking.…

    • 1109 Words
    • 5 Pages
    Decent Essays
  • Decent Essays

    Content 8 Social Media Social Media Optimization The world of digital marketing does not end up with only the SEO but it also takes into account the SMO services, which have become its important part. Social media optimization is the improved level of marketing where the traditional SEO services are combined with the latest strategies of marketing to get the maximum benefits out of them. Social networking sites have become the base for the marketers as maximum people are using such sites for getting in touch with each other. SMO is fulfilled through RSS feeds, photo and video sharing, bookmarking, blogging, and news buttons like, etc. It creates a link to the site making it more prominent and visible on the social media channels like…

    • 1583 Words
    • 7 Pages
    Decent Essays
  • Decent Essays

    These success factors and strategies keep Red Bull competitive, however, I suggest that Red Bull utilizes the cost leadership strategy in order to remain competitive. Buying power is very high in the industry so having the lowest cost will definitely increase sales for Red…

    • 894 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Coke Vs Pepsi

    • 973 Words
    • 4 Pages

    In addition, KO has also sponsored many famous events and associations such as American Idol, NBA, NCAA, and the Olympic Games for same reason: strong advertising and marketing (Thomas). Social Media is also a great way for companies to interact with and advertise to their customers, and it is also an important piece of KO branding strategic (O 'Brien). For instance, KO has over 92 million followers on Facebook whereas PEP has about 34 millions. KO has always relied in advertising to promote and market their brand, and this is probably why they are always the best one among all the beverage companies on the Earth, and it is fair to say that it is not the product itself that made Coca Cola one of the most recognizable brands in the world; it is the exceptional marketing around it…

    • 973 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Pepsi And Coke

    • 808 Words
    • 4 Pages

    Going off what I spoke about in the previous answers both companies have been able to sustain market share and profits due to little threats to entry, brand loyalty, and being able to adjust to new market trends and moving international. It is very difficult to tap into this market as both brands have created very strong networks and franchises globally. To break into that market share and customer base, one would need substantial capital. Also, technology has not been a threat in this industry and has actually helped both companies as they are able to produce more and more efficiently. Moving international also opened up bigger markets for both companies as they can reach more mouths and increase their volume.…

    • 808 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    The appropriate level of exposure fulfills customer needsand makes sure to never exceed these needs because doing so would lead to decreased profits and increased total cost. PromotionSonic Drive-In is a family of leading trademarked products that strives to offer superior characteristics, taste, and services for all. Sonic Drive-In uses advertising campaigns, sales promotions and publicity to promote each of the their most iconic brands. (Sonic Drive-In, 2015)Sonic Drive-In uses direct, competitive advertising in their ad operations in order to better appealto all customers. Through direct, competitive advertising, Sonic Drive-In is able to expand their product to a new audience and obtain 606 million in sales for last year according to an article by the Food Business News.Advertising campaigns8 Compeve Intelligence PaperOne of the most noteworthy Sonic Drive-In advertising campaigns was the “Those…

    • 884 Words
    • 4 Pages
    Decent Essays
  • Decent Essays

    Case Study Fitbit

    • 857 Words
    • 4 Pages

    Utilizing creative commercials that focus on getting outside and being active would go very far in boosting sales of the Fitbit Blaze. Also, Fitbit has shown that the consumer does not necessarily need to be an athlete to benefit from using their technology. If Fitbit continues to market to both athletes and just the average person who is trying to get fit, they can maximize their target audience and sell more units. Another recommendation we made was for Fitbit to venture further down the path of fashion with later products and cater more towards the non-athletic demographic. Fitbit had already starting doing this somewhat with the Fitbit Blaze but what it really needed it a unique design that makes a bold statement.…

    • 857 Words
    • 4 Pages
    Decent Essays