Red Bull: Social Media

10. Red Bull over the years has created itself into the icon of the energy drink, and extreme sporting world. Their social media is often looked upon as being one of the best social media’s of any company and are known as one a select few that has done almost everything right to effectively influence consumers into sharing their advertisement and buying their products. With this said, there are still areas in which red bull can improve to further enhance their effectiveness through social media. Across their multiple mediums of advertising, there is a clear distinction of engagement and effectiveness. Within their social media accounts, Red Bull often posts videos and images of high intensity activities which engages their audience and creates …show more content…
Currently, Red Bull’s social media is gaged towards young adults between the ages of 18 and 30, well this target market has proven to be extremely profitable and engaged to Red Bull there is a potential to further grow. If Red Bull could manage to create fun and engaging ads of people doing normal tasks (working, cleaning, running errands) and show them drinking Red Bull, they could have the potential of creating a new demographic for their products. If they can create a want within the older demographic of 30-45 then they have the opportunity to increase their relative market share because this demographic have more disposable income purchase the products and are more susceptible to advertising. This strategy is extremely lucrative for Red Bull because none of their direct competitors have incorporated an effective social media strategy to engage an older demographic. Which means, Red Bull could create a unique marketing advantage that would increase both brand awareness and market share. Overall, Red Bull manages to dominate in the area of social media advertising creation high-impact messaging that is both personal and authentic, but no company is without its flaws. A lack of congruent ads across their different media platforms and a narrow target market is holding back Red Bull from complete perfection amongst their social media marketing. By creating ads that attract a broader audience and have a unified message, Red Bull will be able to maximize profits without impacting their company 's