Case Study Of Kohl's Store

$215 later You go into a store intending to buy an outfit, $215 and two hours later you come out with a new Kohl’s charge card, three new outfits including shoes, a waffle maker, and popcorn popper. Then you’re sitting there asking yourself how you let this happen, I’m here to tell you this isn’t not your fault, we all get sucked into the black hole of consumption. Stores do everything with a purpose; nothing is ever meaning less, their location, design, layout, promotions…ect is all done internally in hopes of encourage consumption out of its customers. A stores exterior is extremely important because that is what costumers first see and it is a perfect place to showcase important promotions the store wants customers to know. This is where …show more content…
Alongside the mannequins you will conveniently find racks of that brand’s clothing. There may even be coupons conveniently going on, exclusively for that brand. Think it’s a coincidence? It’s not, as Malcolm Gladwell mentions in his article The Science of Shopping “the season’s hottest new styles… are usually displayed… in front of the entrances… because that’s where shoppers are most likely to see them as they enter the store…” (page 93). During the Laruen Conrad runway show you would have seen her runway collection on these mannequins. This was a very smart move made be Kohl’s, James A. Roberts explains in his article The Treadmill of Consumption, “status consumers are willing to pay premium prices for products that are perceived to convey status and prestige.”(page 126) Once you get passed these distracting figures and clothing the aisles will lead you to either men’s or women’s clothing, where sales floor associates are ready to help you and Kohl’s make a sale. If you go down the men’s side you will be lead to the shoe department and passed shoes would be all the home essentials. However, if you go down the women’s clothing mothers and grandmothers will conveniently be lead into the kid’s departments, after kids you will find …show more content…
That is when you’ll realize your shopping habits aren’t entirely your fault because the stores you visit purposely cause you to consume more. You may even learn interesting fact about the store you did not know, such as that Kohl’s started off as a grocery store, or how recycle grabs and hangers in an effort to be ecofriendly. So next time you go shopping, don’t shop, take time to analyze and take in the store you will most defiantly learn new things from your favorite