Marketing Analysis : Marketing, Managing, And Marketing Essay

1110 Words Jan 27th, 2016 null Page
The meaning of marketing is the process of creating, distributing, promoting, and pricing of goods, services, and ideas to create customer satisfaction in a dynamic environment. Marketing focuses on advertising, developing, managing, and selling a product. Advertisement is one of the most important factors of marketing because in order to sell a product companies need to advertise it. The concept of marketing is to satisfy the customer’s needs that allows an organization to achieve its goals.

A marketing mix is a variable commonly referred to as the four P’s which are product, price, place, and promotion. The product variable of the marketing mix deals with customer needs, wants, and designing a product that satisfies them. A product can be a good, a service, or an idea. The product variable involves creating and modifying brand names and packaging that may include decisions regarding warranty and repair services. The place variable deals with the desire to target as many customers as possible. In order to satisfy customers, the product must be available at the right time in convenient locations. The promotion variable relates to activities used to inform individuals or group about an organization and its products. The price variable relates to decisions and actions associated with establishing pricing objectives and policies that determine product prices. The price variable is the most important because customers want the most value they can get in exchange for the…

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