HIPPAA privacy regulations prevent marketeers from using patient health information without patients written authorization to disclose their information for marketing or other purposes. The communication of healthcare goods and services are not under the same HIPPAA regulations. Marketing is about communication about a product or service that encourages people to purchase a certain product or service. The selling of patient lists that includes confidential patient information would fall under HIPPAA regulations. In some cases patient lists may be sold to other entities for further marketing of other products is acceptable just as long as no patient information is released. An example of this would be a list of diabetic patients
