E. J. McCarthy, “an Associate Professor of Marketing Management at the University of Notre Dame, has taught at the University of Minnesota and was a Fellow in the Institute of Basic Mathematics for Application to Business at Harvard University during 1959-60. He is the author of “Basic Marketing: A Managerial Approach” and is found in several articles in professional journals” …show more content…
Not what a normal consumer would think of when seeing a product on the shelf, or seeing two similar businesses side by side on the street. As mentioned earlier, if one step is missed the entire product could end up being labeled a failure and result in the demise of the company in which they belong to. Using these steps is for not only when trying a new product, but also when testing an existing marketing strategy. Always reviewing the marketing mix on a regular basis will help show any needs to change as the business and customer base (hopefully)