When making a move in the restaurant business world, there are many factors you need to take into account. An adjustment often overlooked is changes within management and staff of restaurants. Moving locations is the perfect opportunity to make some alterations and changes without causing any major disruptions within your business.
Based on the change of location, we have also predicted a target-market change. The new location will appeal less to families, and more to the college crowd. The Target-market change makes sense when the population of Ames is compared to the total number of enrolled students. The 2010 census reported that the population in the City of Ames is 58,965 (City of Ames, 2010). This number includes the number …show more content…
It was set up like a Waffle House with bar and booth seating. The kitchen is in front of the bar so guests can watch the cooking. It had a rustic feel with white tables and maroon booths. The place overall was worn down and dirty. The coffee mugs were unique and of local businesses. There were Iowa State University athletic posters scattered around the walls along with the quote “Just like home you don’t always get what you want”. We arrived at 10:30 am on a Friday and the place was at least ¾ full. There were four families, two older couples, and four college aged girls and boys seated in the café. We were given a glass of ice water immediately as we sat ourselves and ordered food two minutes later. The coffee Lizzy had ordered was given within 30 seconds of ordering and exactly ten minutes later our food was ready. We were there for just under a half hour, but it looked like guests could stay as long as they wanted. For instance, there was an older couple sitting next to me drinking coffee and reading the newspaper when we got there and were in no rush to finish when we left. After going to the Grove to get a first look and experience, we came to several conclusions. The Grove café needs to be renovated and updated. Moving the location would allow the management to make the necessary updates needed to keep up with health codes and uphold their image. Because the kitchen is visible to the …show more content…
The new systems will allow for customers to come and go at their own will, rather than waiting for a server to bring them their bill. The Grove should also incorporate a self-serve soda pop machine, allowing the customers to serve their own drinks (unless they order coffee, tea, milk…). Other popular college restaurants in the Campustown area feature a self-serve soda pop machine. The self-serve machines are easy for students to use and allow for freedom to mix drinks. Once the customer orders their food at the counter, they will seat themselves and a member of the wait staff will bring their food. After they finish their food, they will leave their dishes to be