Summary of Current Event
The article to be discussed is “McDonalds Canada Introduces Self-Serve Ordering” by Francine Kopun. McDonalds Canada’s CEO believes that he has found the solution to long lines in his restaurants. By implementing a self serve option he believes it will cut back on wait times for food. He also discusses other areas of customer service that will be improved to increase the heavy food flow, such as hostesses and back of house staff. He believes so strongly in this upgraded system that Canada alone will spend $200,000 per store to incorporate the new ordering system. He believes that he will not have to ask guest to use the new machine but that …millennial will gravitate right away to the kiosk. (2015, Kopun) Throughout …show more content…
It is easy, fast, interactive and efficient. Being a millennial I do gravitate to technology, I will admit. I find technology a lot more accurate than customer service representatives. I have seen the machines in my local McDonalds but I have yet to use one because I usually don’t go to McDonalds during peek hours and when I arrive there is usually a customer service crew member standing at the till saying “Hello”. In the hospitality industry this is a big move in a new direction. Usually people are known to want to be waited on, that is true but that was just a different generation. McDonalds is moving forward and catering to the now generation, the generation that is in its peak of life. They are paying attention to eating habits and also technology addiction! They changed the menu to incorporate healthier options, which is great, myself being a Millennial Canadian, and I see why it would do well here. Many people are changing their diets and trying to do better for themselves and that isn’t always easy being on the go. Whereas in the US they do not really thrive on healthy life styles, they have many food options that Canadians would consider a once a year treat or just would not eat at all. Americans eat what is sold to them in their market and for the majority it is cheap fast food. All though it is costing McDonalds a lot to upgrade their ordering systems I do believe it will increase their sales per hour due to the
The article to be discussed is “McDonalds Canada Introduces Self-Serve Ordering” by Francine Kopun. McDonalds Canada’s CEO believes that he has found the solution to long lines in his restaurants. By implementing a self serve option he believes it will cut back on wait times for food. He also discusses other areas of customer service that will be improved to increase the heavy food flow, such as hostesses and back of house staff. He believes so strongly in this upgraded system that Canada alone will spend $200,000 per store to incorporate the new ordering system. He believes that he will not have to ask guest to use the new machine but that …millennial will gravitate right away to the kiosk. (2015, Kopun) Throughout …show more content…
It is easy, fast, interactive and efficient. Being a millennial I do gravitate to technology, I will admit. I find technology a lot more accurate than customer service representatives. I have seen the machines in my local McDonalds but I have yet to use one because I usually don’t go to McDonalds during peek hours and when I arrive there is usually a customer service crew member standing at the till saying “Hello”. In the hospitality industry this is a big move in a new direction. Usually people are known to want to be waited on, that is true but that was just a different generation. McDonalds is moving forward and catering to the now generation, the generation that is in its peak of life. They are paying attention to eating habits and also technology addiction! They changed the menu to incorporate healthier options, which is great, myself being a Millennial Canadian, and I see why it would do well here. Many people are changing their diets and trying to do better for themselves and that isn’t always easy being on the go. Whereas in the US they do not really thrive on healthy life styles, they have many food options that Canadians would consider a once a year treat or just would not eat at all. Americans eat what is sold to them in their market and for the majority it is cheap fast food. All though it is costing McDonalds a lot to upgrade their ordering systems I do believe it will increase their sales per hour due to the