KFC and McDonald’s, which one do you prefer? Both of them are very outstanding fast food restaurants nowadays, and they are well-known with their deep-fried foods around world. Not only children or teenagers, but adults also can’t bulletproof themselves from KFC and McDonald’s. Some may thinks that these two companies have similar with each other because they both sell fried foods and were derived from the States. Quite the contrary, KFC and McDonald’s have different methods which make them super successful. First of all, KFC and McDonald’s have their own signature dishes, when it comes to fried chicken, KFC is always the top option whereas when it comes to hamburgers, McDonald’s is always the first choice that springs to mind.
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However, they employ different tactics to step into global market. Everybody knows China is the third- or fourth-largest country by total area, and clearly ranks as the world's most populous country that never lack of purchasing power. Therefore, it become a target market for lots of enterprises to march toward, and KFC and McDonald’s was not an exception. Even though they both expanded the further expansion in Chinese market, they got different plans on marketing managements. KFC enters the capital city of a province first and then expands to nearby cities.Then it steadily expanded to the north, the central area, and the west. And it target customers are “all of the family members” ranging from kids to elders. KFC made efforts on building a dining environment of family-style in which customers can feel the warmth of home. And as for the menu, KFC’s menu for Greater China region nearly half of the products are specially designed with Chinese feature among over 50 new products at present, for example: Egg & Vegetable Soup, Dragon Twister, and Grass Jelly Milk Tea, etc. It is reported that KFC kept launching 20 new products each year, providing abundant choices for …show more content…
To strive for more customer is the same destination for KFC and McDonald’s, but they confront these matters in different ways. KFC pay attention on their services, the "CHAMPS" championship program worldwide promoted by KFC is to bring a standard, stable and reliable service to customers. “C” represents cleanliness, it means to maintain beautiful restaurant and neat environment. “H” represents hospitality, it means to offer sincere and friendly reception. “A” represents accuracy, it means to make sure the accurate services. “M” represents maintenance, it means to maintain the well facilities. “P” represents product quality, it means to insist on high quality products. “S”represents speed, it means to keep an eye on fast services. It’s not only a simple program, there also a exhaustive implement details. Moreover, to capture customers’ attention is another mean that KFC have. They arouse customers’ interest, then stir customers’ blood, and at last let KFC keep in customers’ mind. As long as
However, they employ different tactics to step into global market. Everybody knows China is the third- or fourth-largest country by total area, and clearly ranks as the world's most populous country that never lack of purchasing power. Therefore, it become a target market for lots of enterprises to march toward, and KFC and McDonald’s was not an exception. Even though they both expanded the further expansion in Chinese market, they got different plans on marketing managements. KFC enters the capital city of a province first and then expands to nearby cities.Then it steadily expanded to the north, the central area, and the west. And it target customers are “all of the family members” ranging from kids to elders. KFC made efforts on building a dining environment of family-style in which customers can feel the warmth of home. And as for the menu, KFC’s menu for Greater China region nearly half of the products are specially designed with Chinese feature among over 50 new products at present, for example: Egg & Vegetable Soup, Dragon Twister, and Grass Jelly Milk Tea, etc. It is reported that KFC kept launching 20 new products each year, providing abundant choices for …show more content…
To strive for more customer is the same destination for KFC and McDonald’s, but they confront these matters in different ways. KFC pay attention on their services, the "CHAMPS" championship program worldwide promoted by KFC is to bring a standard, stable and reliable service to customers. “C” represents cleanliness, it means to maintain beautiful restaurant and neat environment. “H” represents hospitality, it means to offer sincere and friendly reception. “A” represents accuracy, it means to make sure the accurate services. “M” represents maintenance, it means to maintain the well facilities. “P” represents product quality, it means to insist on high quality products. “S”represents speed, it means to keep an eye on fast services. It’s not only a simple program, there also a exhaustive implement details. Moreover, to capture customers’ attention is another mean that KFC have. They arouse customers’ interest, then stir customers’ blood, and at last let KFC keep in customers’ mind. As long as