II.2.5.2. Global Hansik Campaign
This campaign purposes to bring and introduce Korean food to the world, just like the goal of this campaign, which is ‘Korean Cuisine to the World.’ Through the gastrodiplomacy, ROK government practicing the global of hansik or Korean food itself by tempering traditional forms of spicy and sour flavors to appeal for foreign palates. This campaign is also one of the practices of gastrodiplomacy that tries to be introducing by the ROK government to the world. With this campaign, ROK has spent over USD 77 million for its ‘Korean Cuisine to the World,’ which is set to run until 2017.
The former minister of Korean Ministry of Food, Agriculture, Forestry and Fisheries (MFAFF) said, Chung Woon-chun said:
“Hansik …show more content…
Spreading the Korean restaurants abroad and making the Korean food into the top five ranks of world cuisines by 2017. Besides that, the ROK government through this campaign has decreed its mission to accomplish by the following of 2017, which are increase the Korean number restaurants around the world become 40.000, recognize qualified restaurants after the certification process, elevate the Korean cuisine popularity, make list of Korean famous celebrities to become the ambassadors for the campaign, increase the investment in the global expansion of Korean food industry, make such Korean culinary courses or schools in the overseas, establish kimchi institute to make kimchi become global, and the last is implement the use of internet to build up the network to promote Korean food better. Targeting to increase Korean restaurants in the world to reach 40.000 is one of this campaign’s missions. Right now, in Asia, there are 34 restaurants already opened. In Europe, there are 193 restaurants that already opened. In America, there are 80 restaurants already opened also. It is still too far from the target which is 40.000 by the year of 2017. KFF has to work hard to reach the target of Korean …show more content…
The KFF has to be selective in order to choose the best and qualified one in promoting the Korean food to the world. The use of internet and social media also has the big role in promoting Korean food to the world. Because in this globalization era, people are using internet as their daily life and daily needs. KFF has to utilize the use of internet very well. Build the Korean food course or school is also the best strategy to get the people’s attention. Because there are people who like to learn about something new and interesting. Then, build up the kimchi institute in order to introduce and promote the one famous Korean food which called kimchi is also the best way. Kimchi is the traditional Korean food which consume by Korean people in every time they want to eat. Kimchi is like the obligatory food that has to be there while Korean people want to eat breakfast, lunch, and dinner. ROK also tries to imparting the knowledge of ROK’s culinary heritage, history, traditions, and the healthful benefits of eating Korean foods, this Global Hansik campaign also its long-term goals. Actually, this campaign’s goals not only focusing on public diplomacy, but also fostering the Korean culinary experts, increasing of Korean food and agricultural products, and also enhancing Korea’s national
This campaign purposes to bring and introduce Korean food to the world, just like the goal of this campaign, which is ‘Korean Cuisine to the World.’ Through the gastrodiplomacy, ROK government practicing the global of hansik or Korean food itself by tempering traditional forms of spicy and sour flavors to appeal for foreign palates. This campaign is also one of the practices of gastrodiplomacy that tries to be introducing by the ROK government to the world. With this campaign, ROK has spent over USD 77 million for its ‘Korean Cuisine to the World,’ which is set to run until 2017.
The former minister of Korean Ministry of Food, Agriculture, Forestry and Fisheries (MFAFF) said, Chung Woon-chun said:
“Hansik …show more content…
Spreading the Korean restaurants abroad and making the Korean food into the top five ranks of world cuisines by 2017. Besides that, the ROK government through this campaign has decreed its mission to accomplish by the following of 2017, which are increase the Korean number restaurants around the world become 40.000, recognize qualified restaurants after the certification process, elevate the Korean cuisine popularity, make list of Korean famous celebrities to become the ambassadors for the campaign, increase the investment in the global expansion of Korean food industry, make such Korean culinary courses or schools in the overseas, establish kimchi institute to make kimchi become global, and the last is implement the use of internet to build up the network to promote Korean food better. Targeting to increase Korean restaurants in the world to reach 40.000 is one of this campaign’s missions. Right now, in Asia, there are 34 restaurants already opened. In Europe, there are 193 restaurants that already opened. In America, there are 80 restaurants already opened also. It is still too far from the target which is 40.000 by the year of 2017. KFF has to work hard to reach the target of Korean …show more content…
The KFF has to be selective in order to choose the best and qualified one in promoting the Korean food to the world. The use of internet and social media also has the big role in promoting Korean food to the world. Because in this globalization era, people are using internet as their daily life and daily needs. KFF has to utilize the use of internet very well. Build the Korean food course or school is also the best strategy to get the people’s attention. Because there are people who like to learn about something new and interesting. Then, build up the kimchi institute in order to introduce and promote the one famous Korean food which called kimchi is also the best way. Kimchi is the traditional Korean food which consume by Korean people in every time they want to eat. Kimchi is like the obligatory food that has to be there while Korean people want to eat breakfast, lunch, and dinner. ROK also tries to imparting the knowledge of ROK’s culinary heritage, history, traditions, and the healthful benefits of eating Korean foods, this Global Hansik campaign also its long-term goals. Actually, this campaign’s goals not only focusing on public diplomacy, but also fostering the Korean culinary experts, increasing of Korean food and agricultural products, and also enhancing Korea’s national