McDonald’s restaurants compete with many different restaurants and are all based on price, convenience, service, menu variety, and product quality in an evolving consumer-service industry. However, it is a personal belief that McDonald’s biggest emerging competitor is Chick-Fil-A because of their belief ethics over financial gain (Chick-Fil-A, n. d., pg. 8). McDonald’s can improve drastically by looking at their management strategy. A simple customer evaluation can provide why Chick-Fil-A’s strategy is more attractive in the market. From a customer perspective, driving twenty minutes out the way to purchase Chick-Fil-A is worth it compared to buying McDonalds, which located right next door. Why? Simple, every employee at Chick-Fil-A appears
