Company Name
Jamaican Breeze is a non-alcoholic fruit beverage company for all consumers. The significance of Jamaican Breeze is to offer a healthier non-alcoholic beverage across the United States. At Jamaican Breeze, our commitment is to provide a high quality refreshing non-alcoholic beverages to meet the business needs of our consumers at a low cost.
Vision/Mission Statement
In the non-alcoholic beverage industry there are key growth trends driving the industry. They are has been increase on health awareness, rise of the smart consumer, and influence of the millennial consumer. Health awareness is a trend where consumers are focused on health and wellness. According to Investor insights, the consumers are making replacement choices by replacing “bad-for-you” beverages with “good-for-you” healthy choices (Market Realist, 2015). …show more content…
Trend of Jamaican Breeze type of non-alcoholic beverage
Based on the key trends in the non-alcoholic beverage industry, Jamaican Breeze Corporation will produce a fruit beverage. It is among the top three type of soft drink consumers like to drink. Three reasons why I chose this type of non-alcoholic beverage is to 1). Improve the sugar contain in the product. 2). Consumers love healthy fruit beverages. 3). Create an ingredient in non-alcoholic beverage, which consumers can benefit from.
Three Types of Risk Technology risk will be a factor because not every age group as a whole have access to the internet. So there will be a loss in the senior citizen group who will not be able to order the product online. I would have to figure out an idea to minimize this
Jamaican Breeze is a non-alcoholic fruit beverage company for all consumers. The significance of Jamaican Breeze is to offer a healthier non-alcoholic beverage across the United States. At Jamaican Breeze, our commitment is to provide a high quality refreshing non-alcoholic beverages to meet the business needs of our consumers at a low cost.
Vision/Mission Statement
In the non-alcoholic beverage industry there are key growth trends driving the industry. They are has been increase on health awareness, rise of the smart consumer, and influence of the millennial consumer. Health awareness is a trend where consumers are focused on health and wellness. According to Investor insights, the consumers are making replacement choices by replacing “bad-for-you” beverages with “good-for-you” healthy choices (Market Realist, 2015). …show more content…
Trend of Jamaican Breeze type of non-alcoholic beverage
Based on the key trends in the non-alcoholic beverage industry, Jamaican Breeze Corporation will produce a fruit beverage. It is among the top three type of soft drink consumers like to drink. Three reasons why I chose this type of non-alcoholic beverage is to 1). Improve the sugar contain in the product. 2). Consumers love healthy fruit beverages. 3). Create an ingredient in non-alcoholic beverage, which consumers can benefit from.
Three Types of Risk Technology risk will be a factor because not every age group as a whole have access to the internet. So there will be a loss in the senior citizen group who will not be able to order the product online. I would have to figure out an idea to minimize this