Qspm Swot Analysis

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Chart 6. PepsiCo’s QSPM Buy products to expand brand Remove Hierarchy of leadership making it local Strengths Weight AS TAS AS TAS
1 Vast Product Portfolio 0.03 4 0.12 2 0.06
2 Direct Store Delivery 0.04 0 0.00 4 0.16
3 Global expansion 0.08 2 0.16 4 0.32
4 Adapting to customers channels 0.04 2 0.08 4 0.16
5 Extensive Global production network 0.02 0 0.00 4 0.08
6 Extensive Global distribution network 0.03 0 0.00 4 0.12
7 Product Mix 0.10 3 0.30 2 0.20
8 Strong brand image 0.06 4 0.24 3 0.18
9 Retain top Key talents 0.02 0 0.00 3 0.06
10 Sustainable business practices 0.02 0 0.00 2 0.04 Buy products to expand brand Remove Hierarchy of leadership making it local Weaknesses Weight AS TAS AS TAS
1 Product has a
…show more content…
Opportunities Weight AS TAS AS TAS
1 Obesity Rates increased the demand for health beverages and foods 0.05 4 0.20 0 0.00
2 Savory snack consumption growth 0.03 4 0.12 0 0.00
3 Increasing target markets 0.03 4 0.12 4 0.12
4 Market penetration in growing snack and beverage consumption in emerging markets-second after Coca-Cola 0.06 4 0.24 3 0.18
5 Bottled water consumption growth -2 billion bottles per day 0.07 4 0.28 0 0.00
6 International expansion - to control over 60 percent of global consumer base 0.05 0 0.00 4 0.20
7 Further expansion through acquisitions - increased acquisitions of over 10 percent 0.08 4 0.32 4 0.32
8 Engage in product differentiation strategy 0.06 4 0.24 3 0.18
9 Growing bottled water and savory snack market in the us-projected growth was worth over 24 million in 2012 0.04 4 0.16 2 0.08
10 Broadening of product base-increase profitability by 20 percent 0.02 3 0.06 4 0.08 Buy products to expand brand Remove Hierarchy of leadership making it local Threats Weight AS TAS AS TAS
1 Change in legal /Regulatory Environment 10% decline 0.08 0 0.00 0 0.00
2 Intense Competition 2% fall in product prices 0.10 0 0.00 2 0.20
3 Increase completion from Snyder’s 0.05 4 0.20 0

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