Case Study: Pepsico

1596 Words 7 Pages
Chart 6. PepsiCo’s QSPM Buy products to expand brand Remove Hierarchy of leadership making it local Strengths Weight AS TAS AS TAS
1 Vast Product Portfolio 0.03 4 0.12 2 0.06
2 Direct Store Delivery 0.04 0 0.00 4 0.16
3 Global expansion 0.08 2 0.16 4 0.32
4 Adapting to customers channels 0.04 2 0.08 4 0.16
5 Extensive Global production network 0.02 0 0.00 4 0.08
6 Extensive Global distribution network 0.03 0 0.00 4 0.12
7 Product Mix 0.10 3 0.30 2 0.20
8 Strong brand image 0.06 4 0.24 3 0.18
9 Retain top Key talents 0.02 0 0.00 3 0.06
10 Sustainable business practices 0.02 0 0.00 2 0.04 Buy products to expand brand Remove Hierarchy of leadership making it local Weaknesses Weight AS TAS AS TAS
1 Product has a lifecycle
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Along the journey of the company, it has maintained the integrity and honor of the brand that continues to make them a dominant force thought out the world. The PepsiCo Company should make no major changes in its strategy or planning because they remain a well-known brand throughout the world who are dedicated to quality products and consumer service. However, like all company they could really stand to make some improvements to move the business forward and increase growth. Some of the recommendations are as follows:
• PepsiCo is a company that builds off the loyalty of younger consumers. The company needs to adjust the market concept to include all demographics including the aging. PepsiCo is trying to follow their competitors by occasion of brand and brand loyalty but their competitor is diverse in capturing populations of all ages. They need to explore all demographics of the consumers who could utilize their products. The branding slogan “choice of a new generation” isolates the loyal consumers who are in that aging population diminishing the brand in the minds of it

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