To further differentiate Fruity Juice from competition in the crowded market, packaging and labels will be used. The labels will feature the product’s brand logo and tagline as the promotional items and visual communication tools. The product will be packaged in attractive recyclable bottles which are easy to open as an environmentally conscious strategy to gain brand loyalty and penetrate the market.
The company will focus on marketing the product as a drink for the health-conscious youth who cares about their wellbeing and has a positive outlook of life. The target group has the mindset, fashion sense, and educational level to comprehend the exclusive and unique value attached to Fruty Juice. The company will also collect feedback from consumers …show more content…
The promotional events will feature ball games and competitions involving students posting viral videos on the web featuring friends sharing Fruty juice. The company will employ social media platforms, such as Twitter, Facebook, and You Tube, word of mouth, and print media to cut down on costs.
Consumers will be asked to post short videos taken enjoying Fruty Juice with gifts for the videos that get the most views. The company will also ensure that all workers wear Fruty Juice branded shirts at all times during working hours. Flavor Beverages will maximize its website to promote the product line in addition to engaging in road shows to create brand awareness. The company will sponsor community-based programs as well as direct coupon mailing approach to introduce the product to the target market.
Distribution Strategy
Flavor Beverages will employ indirect means of distribution to reach its target market. The company will sell the product to distributors who would deal directly with the end consumer. To cover the Los Angeles community, the company will use extensive distribution means as well as middlemen to position Fruty Juice as a convenience good. The company will use online stores as outlet avenues for the product. Convenience stores, malls, discount stores, and supermarkets will also be extensively used. Flavor Beverages will also use dispenser machines installed throughout the community to ensure that more people enjoy their favorite healthy
The company will focus on marketing the product as a drink for the health-conscious youth who cares about their wellbeing and has a positive outlook of life. The target group has the mindset, fashion sense, and educational level to comprehend the exclusive and unique value attached to Fruty Juice. The company will also collect feedback from consumers …show more content…
The promotional events will feature ball games and competitions involving students posting viral videos on the web featuring friends sharing Fruty juice. The company will employ social media platforms, such as Twitter, Facebook, and You Tube, word of mouth, and print media to cut down on costs.
Consumers will be asked to post short videos taken enjoying Fruty Juice with gifts for the videos that get the most views. The company will also ensure that all workers wear Fruty Juice branded shirts at all times during working hours. Flavor Beverages will maximize its website to promote the product line in addition to engaging in road shows to create brand awareness. The company will sponsor community-based programs as well as direct coupon mailing approach to introduce the product to the target market.
Distribution Strategy
Flavor Beverages will employ indirect means of distribution to reach its target market. The company will sell the product to distributors who would deal directly with the end consumer. To cover the Los Angeles community, the company will use extensive distribution means as well as middlemen to position Fruty Juice as a convenience good. The company will use online stores as outlet avenues for the product. Convenience stores, malls, discount stores, and supermarkets will also be extensively used. Flavor Beverages will also use dispenser machines installed throughout the community to ensure that more people enjoy their favorite healthy