Iwamoto Crews Coe Case Study

Great Essays
Register to read the introduction… Upon these findings, recommendations were provided to Iwamoto and her partners.
Current Website Review
The initial review by Team A was coordinated using a distinct set of parameters – company culture, client perspective and technology perspective. This method provides a more objective result when determining the positive and negative elements of the website, and allows the team to formulate a collective recommendation for the site’s improvements.
Home Page
The first order of business for evaluation began with the IC² landing page or home page. The page is very static and begins on the “About Us” category (Figure 1). Though the storyline provides a detailed history of the personal life of the owner and is important for understanding the culture of IC², this information should be consigned to a subheading rather than on the main
…show more content…
No additional interactive media or photos appear to pique interest and promote questions. The current mapping structure is sufficient for ease-of-use but deeper breadcrumbing is necessary to keep the visitor seeking answers within the site. Figure 2 – Current IC² Site Map Use of the left side panel would provide further interactive features for clients to use. By including all of the headings for services under one heading “Our Services”, each of the headings would be listed as subtopics on the side panel. This method would also apply to the “About Us” and other defined headings (Figure 3).

Figure 3 – Proposed IC² Site Map
With this format, more media content will fill the editable area of the page and the currently selected heading with the company color scheme and logo will always be displayed. This type of branding promotes familiarity with visitors and eye recognition when the site is viewed again at a later
…show more content…
The website and its content are protected by copyright laws preventing businesses from using this information outside of relations with, or for, IC². The new theme of the site lends IC² credibility and the fresh design will attract new visitors the way the company mission is delivered to users.
With content submission by IC², Team A will generate vivid slide shows using Flash, and create high quality videos showing the professional services offered by the firm. The only social networking site link will initially be “LinkedIn”, a business communication site geared towards working professionals. It will be deemed by IC² whether additional links to other social sites will be included.
These new media techniques will stimulate curiosity and create a relationship for marketing and promotion of the business process. IC² professional business image will be supported by impressive visuals, effective layout and easy navigation. Usability and

Related Documents

  • Improved Essays

    Effective networking involves creating authentic relationships with interesting people and connecting with those individuals on a personal and professional level. There are several important reasons for networking. First, networking strengthens relationships by forming trust and assisting one another in advancing one’s career. Since humans are hardwired to reciprocate when someone helps them, you begin to make a name for yourself in the professional arena as an important contact (Page, 2015). Additionally, networking is an excellent source for fresh ideas and new perspectives.…

    • 951 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Consumers realized that social media is powerful and that they can pretty much find what they want online, if you promote your business using this avenue, you are sure to improve customer loyalty. Once you have built a customer following, posting comments online will help you in converting more opportunities and the potential can be endless. Social media channels can effectively be used to increase conversion rates. By utilizing this form of media for showcasing your brand or service, people like to deal with other people more than dealing with business’ directly. This can lead to increasing your conversion rates and in turn will lead to more sales (Demers, 2016).…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Social Media Marketing

    • 1157 Words
    • 5 Pages

    The owners of businesses have to be honest and up front about whether their business or brand is compatible and ready to embrace social media and its potential. Once a decision has been made to integrate social media into an existing marketing campaign, the business owner can engage in a conversation with customers while being comfortable in receiving negative comments and feedback. Next, once a target audience has been established, this will give a good insight into the type of social activity that might be suitable to reach this audience. The goal of the marketing campaign is to reach the largest targeted audience possible (Cadotte, 2003). The Marketplace Simulation for this quarter involves crafting a marketing and advertising strategy to secure market shares.…

    • 1157 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Sharing case studies and reviews related to your product or service are the productive ways to generate leads for your business website. Nurture your Leads Its not rigid that your targeted prospect should be converted into lead at the very first go, right? Agreed! So, make sure that you nurture such kind of prospect leads by sending messages with relevant and complete information to convince them to the question ‘why should they buy?’ Also, you need to maintain consistent engagement with prospects and build relationship which could eventually convert into your leads or sales. For that build effective and relevant content to deploy for your lead nurturing campaigns.…

    • 772 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Anvil Media Case Summary

    • 844 Words
    • 4 Pages

    Adding applications such as Slid Share and WordPress to a LinkedIn profile help enhance it. Lewis used leverage applications such as SlideShare, WordPress, and Events to showcase his expertise and keep his name prominently featured on connections’ homepages. It is a great SEO/brand management tool. In addition, it is great for adding value and marketing when others see your slide. Question #5 "How can LinkedIn Answers be used to showcase a person's expertise to a broader audience?"…

    • 844 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Security and Payments: - This part plays an important role in in E-business systems during an online transaction providing security is more important to that website and site should be user friendly. So, that it will increase the reputation of an organisation and more products will be sold and organisation can gain more profits. If you didn’t provide security to an E-business website customers may lose faith. Here are few of the specifications for safe transactions. Availability integrity and Confidentiality is also called as AIC triad is a model with three different elements that are designed as guidelines for information security in a federation.…

    • 1456 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    Activities depicted are high performance, exciting, driven by passion and a hunger for success and excellence, but have an element of risk involved. The image concept will be flushed out into the various marketing tactics outlined in this plan. Tactical Plan Website
As the creative & customer reach strategy evolves, the objective for a full updated website represents creating an existing & potential client engagement focal point. Building the site specifically to support the target audience journey, the navigation will be designed to make a personal connection between SB Partners’ team, existing clients and potential opportunities. The process to secure a vendor to develop the next generation website and design the user experience is currently underway.…

    • 1303 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Within the online communities, user-generated content (UGC) is widely shared and can be accessed by every user. This type of collaborative content allows others to add, improve, complete and critique entries, which increases the accuracy of the content. This team approach of collective intelligence supports the mindset that all information is out there, and a quick question to the crowd will generate an immediate answer. What should businesses be doing? Companies can leverage the positive attributes of Digital Natives to improve efficiency and collaboration, but businesses cannot expect integration to happen organically.…

    • 992 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    TGS Oil Company Case Study

    • 1261 Words
    • 6 Pages

    When a post is expanded, the customers like the post and the number of likes encourages others to learn what the company deals with. TGS should market their products and services on multiple social media which will act as a way to increase awareness of their services, and this will expand their marketing. In conclusion, proper marketing is the key to the success of all businesses. The use of social media in the marketing of a product will increase awareness of the people on the products and services offered by the company. Engaging in business in the foreign country require knowledge of the culture requirements and business laws and ethics of the country to avoid rejection of the business in the country.…

    • 1261 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    SEO setup involves the strategy to implement, building the site structure and the HTML. As we work on helping with the SEO setup, your in-house team will be provided with information on how they could better create powerful content to bring you high rankings. With the combination of these, the more a business is able to give a personalized search for their users. And this would not be possible if not for our effort to stay on top of these changes, allowing a lot of clients to save time and money, and improve their competitive advantage. Thorough SEO consulting, you can enjoy an improved ROI without straining your marketing and IT departments for keeping up with these…

    • 848 Words
    • 4 Pages
    Improved Essays