Jakob Neilson, a web usability consultant, found that people don 't read during every single second of a page visit. (Perez). The film American Sniper, uses a website to promote the films rhetorical aim that even in superhuman individuals a relatable vulnerability prevails. American Sniper’s website utilizes multimodal components and literary elements such as: photographs, musical features, symbolisms, appeals to ethos, angles of vision, and nutshell text to strengthen the promotion of the site. In today’s fast-paced times, the use of these effects is essential in order to quickly attract the audience to the aim of the web page. Upon entering the website, viewers are brought to a short trailer that briefly sets the scene for the film. The
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The American flag and Bradley Cooper stand as the largest of these symbolisms and hooks, as they are also the primary photographs on the web page. While the pictures on the site stand as one of the main visual components, the blank white background serves as a subordinate effect, which juxtaposes the bold photographs of Cooper and the flag against the plain, white backdrop. The American flag represents the American dream: the conquest for hope, happiness, and success. Cooper’s facial gestures and body language show his rugged yet thoughtful expression which helps the viewers identify the humanity within Cooper. Because it’s simple for humans to familiarize themselves and learn by body language and gestures, the multimodal effect of using Cooper in the site is efficient at the given aim. For instance, had Cooper been presented in a celebratory manner, instead of a motionless appearance, the angle of vision and aim would have been altered. Cooper as an American soldier hugely impacts the angle of vision. For example, had the web designers chosen to depict Bradley Cooper as an Iraqi fighter, then the entire rhetorical aim would be completely different. Following with the theme of angle of vision, the ominous, somber music in the background of the web page puts the audience in a contemplative mood as they examine the site. The angle of vision would have been largely skewed, had the music …show more content…
The phrase: “The Most Lethal Sniper in U.S. History” forces viewers to wonder what it is about this legendary person that a movie has been made about them. The nutshell title alludes the audience to the take-away point of the page. The nutshell text makes viewers question why the “Most Lethal Sniper in U.S. History” is important, and how that affects the audience. An angle of vision also plays a large role in this visual text. Had the words emitted a negative connotation such as “Worst Sniper in American History”, then the aim of this film would have been completely different, and, therefore, the audience selection would have also changed. Modernized culture has taught us to quickly scan web pages. Consequently, it is imperative that nutshell text is applied in the creation of websites, so that the audience can gather the most important information in a prompt
The American flag and Bradley Cooper stand as the largest of these symbolisms and hooks, as they are also the primary photographs on the web page. While the pictures on the site stand as one of the main visual components, the blank white background serves as a subordinate effect, which juxtaposes the bold photographs of Cooper and the flag against the plain, white backdrop. The American flag represents the American dream: the conquest for hope, happiness, and success. Cooper’s facial gestures and body language show his rugged yet thoughtful expression which helps the viewers identify the humanity within Cooper. Because it’s simple for humans to familiarize themselves and learn by body language and gestures, the multimodal effect of using Cooper in the site is efficient at the given aim. For instance, had Cooper been presented in a celebratory manner, instead of a motionless appearance, the angle of vision and aim would have been altered. Cooper as an American soldier hugely impacts the angle of vision. For example, had the web designers chosen to depict Bradley Cooper as an Iraqi fighter, then the entire rhetorical aim would be completely different. Following with the theme of angle of vision, the ominous, somber music in the background of the web page puts the audience in a contemplative mood as they examine the site. The angle of vision would have been largely skewed, had the music …show more content…
The phrase: “The Most Lethal Sniper in U.S. History” forces viewers to wonder what it is about this legendary person that a movie has been made about them. The nutshell title alludes the audience to the take-away point of the page. The nutshell text makes viewers question why the “Most Lethal Sniper in U.S. History” is important, and how that affects the audience. An angle of vision also plays a large role in this visual text. Had the words emitted a negative connotation such as “Worst Sniper in American History”, then the aim of this film would have been completely different, and, therefore, the audience selection would have also changed. Modernized culture has taught us to quickly scan web pages. Consequently, it is imperative that nutshell text is applied in the creation of websites, so that the audience can gather the most important information in a prompt