Hofacker Model Paper

Good Essays
Application of Hofacker’s Model of CIP
Kashyap Pd. Marahatta
BUS 611 Electronic Commerce Marketing Management Professor: Dr. Rajib Subba
Westcliff University
05/24/2017

Abstract
This paper will discuss about some marketing tactics that my company uses to adapt with the changing distribution channel. Then this paper will try to analyze the company’s website using the Hofacker’s model of customer information processing to review the website’s effectiveness.

Application of hofacker’s model of CIP
Marketing tactics are very integral components of the overall business and marketing strategy of a company. Such tactics support greatly in products promotion via the distribution channel which would help the company in achieving
…show more content…
This model basically talks about the areas a company need to consider while making its website and how it can support in the value proposition provided to the customers. This model is very much essential in knowing whether the developed content is as effective as it was supposed to be and if not necessary amendments can be made. This model is mostly used to review the communication effectiveness and web page effectiveness of a company. In this model of customer information processing as given by hofacker, there are five stages of information processing which are exposure, attention, comprehension and perception, yielding and acceptance, and retention. Here, the website of FACTS is analyzed using the same model of customer information processing as …show more content…
Conclusion
This paper discussed about some marketing tactics that FACTS uses to adapt with the changing distribution channel. Then this paper then analyzed the company’s website using the Hofacker’s model of customer information processing to review the website’s effectiveness.

References
Chaffey, D., Chadwick, F. E., Johnston, K., & Mayer, R. (2006). Internet Marketing: Strategy, Implementation and Practice. Harlow: Pearson Education Limited. Retrieved from http://books.mec.biz/tmp/books/5G7BGE3Z6KNWFOHBFCWN.pdf
FACTS. (2016). About Us. Retrieved from http://factsnepal.com/
Fariborzi, E., & Zahedifard, M. (2012). E-mail Marketing: Advantages, Disadvantages and Improving Techniques. International Journal of e-Education, e-Business, e- Management and e- Learning, 2 (3), 232- 236. Retrieved from http://www.ijeeee.org/Papers/116-CZ02024.pdf
Hofacker, C. (2008). Interaction Design and Human Cognition. Retrieved from

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