Impact Of Changes Of The Advertising Of Coca Cola Company Essay

1223 Words Oct 22nd, 2016 5 Pages
Nghia Do (Frank)
Ms. Wagner
English 102 - B1
21 October 2016
The Impact of Change of Images to Advertising of Coca-Cola Company Branding of company products has had very huge impact to the development and growth of any company or any other business unit. Branding as associated with a unique trademark on company products creates a symbol representing a presence of the company in the local or the international market. The motive of changing images of products by companies is to enhance quality and also to promote sales of the company products and services. Coca-Cola Company has been changing the images of their products and has had a significant impact to the growth and development of the company. The focus of the paper is to determine the reasons of the company’s changing images of products, the impact of change of image to advertising of the products and the overall impact of change of images to the company. The change of product images by Coca-Cola Company is inspired by the following reasons; it is part of marketing strategy, the company continues to spend millions in advertising and changing images will enable the company to increase its sales in the market. The change of images will attract new customers in the market increasing the consumption of the company products. This strategy will also make the organization to compete with other firms selling the related products such as products from Pepsi Company (De Mooij 115). Similarly, changing images of products indicates…

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