“Coca-Cola has now become a beacon in today 's society, representing the motherland America.” This statement sums up the idea of how this soda company, which all begun in 1886, has revolutionized itself to be a worldwide phenomenon and the world’s number one power brand (How Coca Cola Changed the World). A power brand is a brand that is very well known in its market and sells a large quantity of its good or service and Coca-Cola has been considered this for quite a time now. The creation of this soda started with a pharmacist in Atlanta, Georgia, who decided to play around with a caramel scented concoction and mix it with carbonated water. The positive feedback from customers started the selling of this drink termed “Coca-Cola” for five cents
…show more content…
This created a challenge to the Coca-Cola’s advertisers who were looking to give some hope to the American people. The “Look Up, American” campaign was finally created, which showed commercials with typical American scenes like football games and Western singers. The goal was reassuring Americans of their positive values, and they did exactly just that. Coca-Cola wanted to accommodate its advertisements in a way that would connect with the consumers emotions and in return increase or keep their product sales from declining ((Highlights in the History of Coca-Cola Television …show more content…
As a Power Brand, Coca-Cola has always been able to adapt to these changes in order to keep its product in the spotlight by relating to the consumer’s wants and needs. Sexuality nowadays is a big aspect in advertisement because if used in the right manner, marketing strategies based on this can increase sales. Coke ads have become more hyper-sexualized as time as progressed because societies standard of “sexy” is always changing. For example, if one looks at Coke advertisements from the 1950’s, women portrayed in conservative dresses was considered sexy. A consumers perception on that now has completely changed, therefore so have the advertisements of Coca-Cola. Nowadays sexy advertisements would feature girls in bikini’s or men with no shirts on (The Mystery of Sex in
This created a challenge to the Coca-Cola’s advertisers who were looking to give some hope to the American people. The “Look Up, American” campaign was finally created, which showed commercials with typical American scenes like football games and Western singers. The goal was reassuring Americans of their positive values, and they did exactly just that. Coca-Cola wanted to accommodate its advertisements in a way that would connect with the consumers emotions and in return increase or keep their product sales from declining ((Highlights in the History of Coca-Cola Television …show more content…
As a Power Brand, Coca-Cola has always been able to adapt to these changes in order to keep its product in the spotlight by relating to the consumer’s wants and needs. Sexuality nowadays is a big aspect in advertisement because if used in the right manner, marketing strategies based on this can increase sales. Coke ads have become more hyper-sexualized as time as progressed because societies standard of “sexy” is always changing. For example, if one looks at Coke advertisements from the 1950’s, women portrayed in conservative dresses was considered sexy. A consumers perception on that now has completely changed, therefore so have the advertisements of Coca-Cola. Nowadays sexy advertisements would feature girls in bikini’s or men with no shirts on (The Mystery of Sex in