Coca Cola Campaign Analysis

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Advertisments are everywhere. From trains, billboards and busses to mobile devices, television and magazines. Brands are constantly running various campaigns to keep up with society and culture in hopes to stregthen the brand value and image. An advertising campaign involves a continuous series of messages that aim at promoting a particular marketing idea. These campaigns typically require a precise definition of the idea within a specified time frame. Moreover, the campaigns tend to appear in different media channels such as online media within a specified period. The campaign usually sets off once the clear definition of the idea and a clear …show more content…
The holidays form an essential part of the American culture. Therefore, by integrating the ad campaigns with these holidays has been Coca-Cola’s strategy of increasing the overall number of customers. For instance, during the 1931 Christmas holidays, the company developed an image of the modern Santa Claus and made use of the opportunity to advertise their products (Horowitz, 2011). The campaign was generally meant to remind and promote the holiday spirit among the Americans. Coca-Cola promoted joy, generosity, and togetherness through the modern Santa. This advertisement strategy was a genius approach that utilized the holiday spirit to enhance the company’s success. Let’s be real, who doesn’t like joy and free …show more content…
Coca-Cola became the official sponsor of the FIFA 2014 World Cup that was held in Brazil. In this campaign, the company took advantage of the international football fans who were enthusiastic about the game. The use of football as a unifying sport allowed Coca-Cola to reach fans from over 90 countries (Minguez, 2014). As compared to Pepsi’s campaign, Coca-Cola had a greater impact on the soccer fans because it made use of more captivating realities to keep the fans entertained and refreshed. ‘The World’s Cup” campaign’s success was also influenced by the rebranding of the soda bottles in Brazilian football colors. This commitment to market the brand through a unifying sport contributed to Coca-Cola’s undoubtable

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